How to Write a Business Case Template
- 1). Start the case study with a title and a quotation from either a customer or a company representative. For example, the title could be "XYZ Corp. Improves Earnings for company ABC by 50 Percent" and the quotation could be "XYZ's solution brought in new clients--it is highly recommended." When developing your template just write "Case Title" in bold large lettering at the top of the page and "Quotation" underneath (italicized inside of quote marks) for placeholders.
- 2). Next, include a placeholder for a "Summary" on the next line of your case study template. In this section, you will include bullet points about the benefits that resulted from the company's solution (such as 100 new clients, 20 percent increase in market share).
- 3). Tell the story in detail. You start off with the "Challenge" that was presented to the company (write "Challenge Presented:" on a new line). Be detailed about the specific challenge that the company faced. This section should be only a few sentences long.
- 4). Talk about the "Solution" that was proposed and implemented on the next line (just write "Solution:" in your template). In this section you will discuss the specific resolution for that company and how the solution can help the industry as a whole. Keep this section to about a paragraph.
- 5). Finally, end your business case with a more descriptive summary of the benefits and successes the resulted. You can call this section of your template "End Results." This section is what brings your "story" full circle so that the reader can see the entire picture of what happened in this particular case.
