Why Some Keywords Work and Some Don"t
If you're looking to boost your chances of ranking well in search engines, nothing beats honing in on the best keywords to get the job done.
Believe it or not, getting access to the valuable traffic you've always wanted greatly relies on targeting the predominant keywords Internet users type in the search box.
Find out more when you check out the rest of this article.
The lowdown on keywords At its simplest, keywords are basically the core of gathering information on the worldwide web.
They are what search strings are matched against whenever a query is keyed in and can either make or break your chances of getting favorable results in the niches that you really wanted to get on top of.
Keywords can be classified into three different types, namely generic, broad match and long tail.
While using each keyword type on its own won't be that effective, combining them in one solid campaign can yield the most powerful results.
Here are short descriptions of each type along with their pros and cons:
In this day and age, the Internet is so heavily populated with websites covering almost any topic imaginable that if you aren't targeting the best keywords, it is next to impossible to achieve the traffic you need.
So why do some keywords work and some don't? Well, the answer is not as complicated as you think.
Most people seem to forget that search engines tend to give a higher rating to a website if its pages and its theme match a keyword sequence.
As long as you stick with keywords that can describe your website and all of the elements involved, you're on the right track.
A few key points to remember.
Keep in mind that keywords are very important not only as quantity but as quality as well.
While using the right keywords can help propel your website to the top spots in search engine results pages, overusing them can rather lead to the opposite.
The idea is that the higher the keyword density, the more relevant to the search string a page is.
Make sure you keep it at 3 to 7% for the major 2 or 3 keywords and 1 to 2% for minor keywords and you just might get your desired traffic faster than you think.
Believe it or not, getting access to the valuable traffic you've always wanted greatly relies on targeting the predominant keywords Internet users type in the search box.
Find out more when you check out the rest of this article.
The lowdown on keywords At its simplest, keywords are basically the core of gathering information on the worldwide web.
They are what search strings are matched against whenever a query is keyed in and can either make or break your chances of getting favorable results in the niches that you really wanted to get on top of.
Keywords can be classified into three different types, namely generic, broad match and long tail.
While using each keyword type on its own won't be that effective, combining them in one solid campaign can yield the most powerful results.
Here are short descriptions of each type along with their pros and cons:
- Generic.
This pertains to the generally unspecific terms that get searched for by web users.
Although they do tend to rake in loads of traffic, they also have the inclination to lead your target audience away from the pages you want them to check out.
Just try keying in "dog" in Google and see how it goes.
As a result, conversions can be very low for this type of keyword. - Broad match.
Typically composed of two or more terms, making use of broad match keywords increases your chances of engaging your target audience better than their generic counterparts since they can be more descriptive, like "stretchable dog collar.
" Moreover, since not as many sites are trying to rank for the same keywords as you, you'll easily capture the traffic you need - if you are able to find the best ones to target. - Long tail.
Have you ever tried typing in a sentence in a query box only to get automated suggestions from the search engine? These are basically long tail keywords.
Due to their extremely specific nature (for example, "where do I buy purple headphones with bunnies on them), long tail keywords can easily drive traffic to your site if you happen to have the most used terms by web denizens in your arsenal.
In this day and age, the Internet is so heavily populated with websites covering almost any topic imaginable that if you aren't targeting the best keywords, it is next to impossible to achieve the traffic you need.
So why do some keywords work and some don't? Well, the answer is not as complicated as you think.
Most people seem to forget that search engines tend to give a higher rating to a website if its pages and its theme match a keyword sequence.
As long as you stick with keywords that can describe your website and all of the elements involved, you're on the right track.
A few key points to remember.
Keep in mind that keywords are very important not only as quantity but as quality as well.
While using the right keywords can help propel your website to the top spots in search engine results pages, overusing them can rather lead to the opposite.
The idea is that the higher the keyword density, the more relevant to the search string a page is.
Make sure you keep it at 3 to 7% for the major 2 or 3 keywords and 1 to 2% for minor keywords and you just might get your desired traffic faster than you think.
