Carpet Cleaning Marketing
Keeping promises, being on time and exceeding expectations will create repeat business and powerful word-of-mouth marketing - and that you can take to the bank! Want to turn customers into evangelists of sorts? Provide an amazing customer experience.
As a service provider, your company's goal should be to provide a service that consistently reflects a higher level than what is offered by your competitors.
You need to build customer confidence, which gets you initial business and repeat sales.
Here are the 6 essentials: Do what you say you'll do Show up on time Create realistic expectations before you begin the cleaning or extraction process (this is where a walk through is vital) Offer a solid guarantee on your services (If spots return - so will we! Etc.
) Teach your staff to always be polite and respectful and NEVER forget to say "thank you" Always initiate a follow-up phone call (not a post card) to make sure the customer is happy with your service.
If they're not do whatever it takes within reason to make them happy.
What kind of things can damage a customer relationship? A bad experience or broken promise quickly eliminates confidence in your company.
If your technicians don't show up on time (if you can't be on time give your customer as much advance notice as possible - they understand things do happen) or if they rush the job and don't provide the quality cleaning promised - you've just lost a repeat customer and their potential referrals.
Do what you say you're going to do! Want more customers? Let them know they can expect a great experience from your company! Gaining more customers is all about marketing.
When seeking to expand your current client base take a multifaceted approach - have a great website with quality SEO and customer testimonials; leverage your exposure on Facebook, blog regularly, get involved in the community (see our previous posting for suggestions) and of course, deliver exemplary customer service on each and every cleaning and restoration project.
It's also worth noting that in many cases, the first contact a potential customer has with your company is through the telephone.
Make sure the person who answers your phone is pleasant, cheerful and knowledgeable.
I can't tell you how many times we've called carpet cleaners and restoration service companies to audit their phone skills and the person that answered their phone either sounded like they just woke up, they were typing while talking, they didn't have a clue as to the steps of the cleaning process, or worse yet, the call went to a voice mail.
Sovran Communications Group is a marketing agency exclusively representing carpet cleaning and restoration service companies.
When retained by a client our only goal is to make their company STAND OUT FROM THE CROWD.
We analyze their competitors and current marketing strategies and then develop affordable solutions designed to help them increase market share For more information on Sovran Communications Group and what we can do for your company please visit us online at www.
SovranCommunications.
com
As a service provider, your company's goal should be to provide a service that consistently reflects a higher level than what is offered by your competitors.
You need to build customer confidence, which gets you initial business and repeat sales.
Here are the 6 essentials: Do what you say you'll do Show up on time Create realistic expectations before you begin the cleaning or extraction process (this is where a walk through is vital) Offer a solid guarantee on your services (If spots return - so will we! Etc.
) Teach your staff to always be polite and respectful and NEVER forget to say "thank you" Always initiate a follow-up phone call (not a post card) to make sure the customer is happy with your service.
If they're not do whatever it takes within reason to make them happy.
What kind of things can damage a customer relationship? A bad experience or broken promise quickly eliminates confidence in your company.
If your technicians don't show up on time (if you can't be on time give your customer as much advance notice as possible - they understand things do happen) or if they rush the job and don't provide the quality cleaning promised - you've just lost a repeat customer and their potential referrals.
Do what you say you're going to do! Want more customers? Let them know they can expect a great experience from your company! Gaining more customers is all about marketing.
When seeking to expand your current client base take a multifaceted approach - have a great website with quality SEO and customer testimonials; leverage your exposure on Facebook, blog regularly, get involved in the community (see our previous posting for suggestions) and of course, deliver exemplary customer service on each and every cleaning and restoration project.
It's also worth noting that in many cases, the first contact a potential customer has with your company is through the telephone.
Make sure the person who answers your phone is pleasant, cheerful and knowledgeable.
I can't tell you how many times we've called carpet cleaners and restoration service companies to audit their phone skills and the person that answered their phone either sounded like they just woke up, they were typing while talking, they didn't have a clue as to the steps of the cleaning process, or worse yet, the call went to a voice mail.
Sovran Communications Group is a marketing agency exclusively representing carpet cleaning and restoration service companies.
When retained by a client our only goal is to make their company STAND OUT FROM THE CROWD.
We analyze their competitors and current marketing strategies and then develop affordable solutions designed to help them increase market share For more information on Sovran Communications Group and what we can do for your company please visit us online at www.
SovranCommunications.
com
