Setting The Stage For Local Seo In The New Year
Before you know it, the New Year has already commenced and it is time to start executing your new local business online marketing strategies. Last year you noticed a definite shift towards traditional web ranking factors that highlighted that citations and Google Places significantly influenced local SEO success.
The best thing your internet marketing solutions provider can do to help you achieve local success this year is focus all your energy on making your website better. Start by taking a good look at the pages of your competition and assess what it is that you are missing out on. To set the stage for 2015, here are a few common pitfalls you must actively avoid ""
"Having no Content on your Homepage
Remember that your customers as well as the search engines you are targeting need to know what your business is about. If your home page comes with a flash animation or a slider banner that is not elaborate enough, make sure that you replace it with more relevant and informative content right away.
"Writing only a Few Sentences on Each Page
Remember that the search engines as well as your customers are looking for websites that offer information that is relevant and of use. If you are offering a specific product or service, you need to do more than just post a page stating "You Offer ABC, Call us for more Information". With shoppers demanding real time information, you want to make sure that your pages are packed with informative content.
"Using Spamming Keywords
An extremely outdated black hat strategy, there is no chance that you will rank well locally or otherwise just because you listed out over a hundred cities one after the other on your home page. A long list of cities is in no way relevant information for your target audience. Neither does this help you get ranked on Google. Make sure you get rid of all the junk content and replace with it what is important instead.
"Using Bad Title Tags
Remember that one has about 500 pixels of width to use for title tags. Longer ones tend to get truncated before being displayed on SERPs. It is important that you use this space to summarize the page. Avoid using a lot of keywords with an aim to get ranked. Start with a primary keyword and end with your business name.
Local Optimization in 2015
Now that on site signals carry a lot more weight with regards to influencing your rankings, you want to make sure that all the elements that influence local optimization are in place. Having a ton of citations can be of no use if your website does not come with the right local signals.
Make sure that your City and/or state are included in ""
"The title tag
"The H1 heading
"Your content
"Your alt text on images
"Your URL
Doing so will eventually help you achieve the main goal of making your website more relevant for its users.
The best thing your internet marketing solutions provider can do to help you achieve local success this year is focus all your energy on making your website better. Start by taking a good look at the pages of your competition and assess what it is that you are missing out on. To set the stage for 2015, here are a few common pitfalls you must actively avoid ""
"Having no Content on your Homepage
Remember that your customers as well as the search engines you are targeting need to know what your business is about. If your home page comes with a flash animation or a slider banner that is not elaborate enough, make sure that you replace it with more relevant and informative content right away.
"Writing only a Few Sentences on Each Page
Remember that the search engines as well as your customers are looking for websites that offer information that is relevant and of use. If you are offering a specific product or service, you need to do more than just post a page stating "You Offer ABC, Call us for more Information". With shoppers demanding real time information, you want to make sure that your pages are packed with informative content.
"Using Spamming Keywords
An extremely outdated black hat strategy, there is no chance that you will rank well locally or otherwise just because you listed out over a hundred cities one after the other on your home page. A long list of cities is in no way relevant information for your target audience. Neither does this help you get ranked on Google. Make sure you get rid of all the junk content and replace with it what is important instead.
"Using Bad Title Tags
Remember that one has about 500 pixels of width to use for title tags. Longer ones tend to get truncated before being displayed on SERPs. It is important that you use this space to summarize the page. Avoid using a lot of keywords with an aim to get ranked. Start with a primary keyword and end with your business name.
Local Optimization in 2015
Now that on site signals carry a lot more weight with regards to influencing your rankings, you want to make sure that all the elements that influence local optimization are in place. Having a ton of citations can be of no use if your website does not come with the right local signals.
Make sure that your City and/or state are included in ""
"The title tag
"The H1 heading
"Your content
"Your alt text on images
"Your URL
Doing so will eventually help you achieve the main goal of making your website more relevant for its users.
