Small Business SEO - What You Need To Know To Maximise Your Online Profits
Small business SEO is just as important as SEO for large online retailers and e-commerce websites.
Today, more and more people have stopped wasting their time looking for products and services in the yellow pages and instead are turning to the Internet to research and then make that all important purchase.
It is therefore more important than ever that you make it as easy as possible for your website to be seen by those future customers.
Just because your website is not currently appearing on the first page of Google search results doesn't mean that you have to accept the situation and just give up.
Small business SEO will help secure your website a top 10 position in the search engine results and you'll be surprised how easy it can be.
The first thing you need to do is to check where your website is currently appearing when someone searches on Google.
Amazingly many owners invest huge amounts of money in creating their website and then forget all about the importance of small business SEO, wondering why they get no traffic.
Have you checked where your website ranks recently? Don't just use your company name or product brand for the search, chances are that your website will appear at the top of the results as these terms are unique to your business and there is little online competition.
It's easy to think that your website is at the top of the tree but unfortunately it isn't for the terms that potential customers will use for their searches.
Chances are that people will never have heard of your company or your brand just yet.
Small business SEO is all about creating a well thought through Internet marketing strategy for your online presence.
This may sound grand and something that you think only large companies need to do, but it isn't.
Having a strategy for your website and taking action will bring significant rewards and benefits to your business.
You need to think about the reasons people buy your product or service, think about what problems they are currently experiencing and how your business can help solve them.
Once you start thinking that way, you will soon start coming up with those all-important search phrases that your customers use each day.
Why not try some of them out on Google to see where your website is ranking and more importantly, where your competitors are appearing.
In an ideal world you need to be number one, the very first result that everyone will see.
If you are lucky enough to be in that place, then well done, you should be getting around 40% of people who do that search, clicking through to your website.
Looks like your small business SEO is all done and you now just need to turn those website visitors into customers.
I'm guessing that this might not be the case for your website, but don't panic, you'll be pleased to hear that most of your competitors won't have given search engine optimisation and Internet marketing too much thought either.
With some simple but targeted changes to your website content you'll soon be in better shape than most of the competition.
The first thing you need to do is make sure that you use the search phrase in your web page title and in the page header; these are known as H1, H2 and H3 tags.
You also need to make sure that you use the phrase in your page text at least once every 100 words and more specifically at the beginning of the first sentence.
This will help search engines understand what your web page is all about and ensure that it gets displayed when people search.
However, this is just the beginning and there are many more things you can do to increase the ranking of your website.
Getting advice and support from an SEO consultant who is an expert in small business SEO will help make sure you get the very best position in the search results, number one!
Today, more and more people have stopped wasting their time looking for products and services in the yellow pages and instead are turning to the Internet to research and then make that all important purchase.
It is therefore more important than ever that you make it as easy as possible for your website to be seen by those future customers.
Just because your website is not currently appearing on the first page of Google search results doesn't mean that you have to accept the situation and just give up.
Small business SEO will help secure your website a top 10 position in the search engine results and you'll be surprised how easy it can be.
The first thing you need to do is to check where your website is currently appearing when someone searches on Google.
Amazingly many owners invest huge amounts of money in creating their website and then forget all about the importance of small business SEO, wondering why they get no traffic.
Have you checked where your website ranks recently? Don't just use your company name or product brand for the search, chances are that your website will appear at the top of the results as these terms are unique to your business and there is little online competition.
It's easy to think that your website is at the top of the tree but unfortunately it isn't for the terms that potential customers will use for their searches.
Chances are that people will never have heard of your company or your brand just yet.
Small business SEO is all about creating a well thought through Internet marketing strategy for your online presence.
This may sound grand and something that you think only large companies need to do, but it isn't.
Having a strategy for your website and taking action will bring significant rewards and benefits to your business.
You need to think about the reasons people buy your product or service, think about what problems they are currently experiencing and how your business can help solve them.
Once you start thinking that way, you will soon start coming up with those all-important search phrases that your customers use each day.
Why not try some of them out on Google to see where your website is ranking and more importantly, where your competitors are appearing.
In an ideal world you need to be number one, the very first result that everyone will see.
If you are lucky enough to be in that place, then well done, you should be getting around 40% of people who do that search, clicking through to your website.
Looks like your small business SEO is all done and you now just need to turn those website visitors into customers.
I'm guessing that this might not be the case for your website, but don't panic, you'll be pleased to hear that most of your competitors won't have given search engine optimisation and Internet marketing too much thought either.
With some simple but targeted changes to your website content you'll soon be in better shape than most of the competition.
The first thing you need to do is make sure that you use the search phrase in your web page title and in the page header; these are known as H1, H2 and H3 tags.
You also need to make sure that you use the phrase in your page text at least once every 100 words and more specifically at the beginning of the first sentence.
This will help search engines understand what your web page is all about and ensure that it gets displayed when people search.
However, this is just the beginning and there are many more things you can do to increase the ranking of your website.
Getting advice and support from an SEO consultant who is an expert in small business SEO will help make sure you get the very best position in the search results, number one!
