SEO or Search Engine Optimization is the process of maximizing the number of webpages and links that report back to your site using keywords, to give you a higher ranking on Google, Yahoo, Bing.
Using SEO services in your marketing tactics will help your website to be a success on the world-wide web.
The following are just some of the reasons SEO would be a wise choice for your company.

• Targeted Traffic- SEO will bring the traffic your site is targeting, using the keywords you have chosen.
  This generates the best traffic.
  More than 80% of viewers who are actively looking for a service, product, or information use the web.
  
• Brand Awareness- The higher ranked on search engines, the more your site will be noticed.
  This will make more people familiar with your site, making it more popular on the web.
  A recent study shows that people are more likely to go to a site that is higher ranked on a search engine (top two pages), than those just using banner ads.
  
• Reliableplacement right until the marketing budget is gone.
  Consumers prefer buying from sites that are higher ranked in the web results than purchasing from one that has been obviously placed there for advertisement.
  

When searching for a specific thing today on the web, hundreds, thousands, or even millions of options can show up when typing in just one keyword.
That is why it is so important to be ranked high on search engines, so you are easily accessible.
Without using SEO it can be nearly impossible to get your site ranked in the top 2 pages or even noticed on the search engines.
There are millions of sites that can be connected to one keyword, and in order for your site to noticed you need it to be optimized.
That is why choosing SEO would be the way to go for your site.