The Advantages of Infomercials
- Several large companies rely on infomercials to sell their products. By selling products directly through the Internet or television, companies can general new sales leads, which may lead to physically selling products in-store. The weight-training product Bowflex, for example, started out through an infomercial. Today, you can find Bowflex products online, in-store and in infomercial advertising. Products already sold in-store can increase sales through infomercials by showcasing products that consumers can find locally rather than through dealing with online or over-the-phone sellers.
- According to TV Products LLC, infomercials are a more cost-effective form of advertising than traditional advertising methods. A nationally based infomercial costs $6,000 to $12,000 to produce; local advertisements are much cheaper. Companies can then showcase that infomercial online and on television for mass-market purposes.
- Infomercials create a sense of urgency for the buyer. No matter the length of the infomercial, the seller has special deals or rates that change with each minute; therefore, the customer feels compelled to buy and receive special pricing during the duration of an infomercial, according to Zephyr Media Group.
- Unlike traditional commercials, banners and other variations of commercial advertising that are interrupted by other advertisements or daily life, an infomercial is dedicated solely to the product. There are no commercials in between infomercials, and customers sit down to spend their time specifically watching that product and educating themselves on its features. Infomercials eliminate all clutter, distractions and other competitors from the marketing scheme.
