How to Sell More Products and Services Through Your Email Newsletter
Every day we are bombarded by hundreds of emails, each contending for our attention.
Yet, only a selected few make it past the delete button.
When done right, email marketing can be one of the most effective, cost-efficient marketing strategies.
However, when done poorly, many small business owners find themselves receiving little return on the countless hours they have invested.
So tell me, how does your email newsletter measure up? Are you generating more sales, increasing your response rate, or converting prospects into customers? If not, you may need to reevaluate your content.
Don't let weak copy or ineffective offers be the reason your newsletter ends up in the trash bin.
Here are five ways to write e-newsletters that sell: 1.
Personalize your emails.
Personalizing emails makes subscribers feel valued and creates an emotional bond between you and your readers.
When writing your content, let customers know who you are and engage them in your business.
You can brief them on exciting conferences or seminars you are attending, or new projects you are developing.
Make a note of problems your clients are experiencing and offer a solution.
The idea here is to make your customers feel like they are partners in your company.
2.
Write in a conversational tone.
Conversational copy makes you appear friendlier to prospective clients, and people are more likely to do business with those they have established a meaningful connection with and trust.
When you write like you speak, readers will feel as if they are actually having a conversation with you, which creates a feeling of intimacy between you and your audience.
3.
Provide informative, valuable content.
Most business owners lose their audience when they use a hard-sell approach.
Customers don't like to feel like they are being sold to, so providing useful content is critical to the success of your email marketing campaign.
Strive to provide value to your readers and demonstrate the benefits of doing business with your company with informative tips and trends.
4.
Create a theme for each issue.
Establish a theme to help keep your content fresh and exciting and subscribers coming back for more.
For example, if you are a health or wellness professional and it is January, you might consider creating a theme related to keeping your New Year's resolutions or weight loss.
If you are a life coach and it is spring, your theme might consist of how to successfully implement change.
Once you have established your theme, you can then introduce relevant products your target audience might find helpful.
Going back to the New Year's theme, you might inform your clients of specialized weight loss programs that you offer or nutritional supplements they can purchase to give them more energy.
5.
Call to Action.
If you are promoting a special offer or a new product, you must include a clear call to action.
Be specific about what steps readers must take to receive your special promotion such as, "Click here for a 20% discount off your next coaching session.
" If email marketing is used correctly, it can keep your name in front of existing customers, generate repeat sales, and build new relationships with prospects.
However, the key to getting a maximum return on your investment -- in time and energy-- is the effectiveness of your content.
Yet, only a selected few make it past the delete button.
When done right, email marketing can be one of the most effective, cost-efficient marketing strategies.
However, when done poorly, many small business owners find themselves receiving little return on the countless hours they have invested.
So tell me, how does your email newsletter measure up? Are you generating more sales, increasing your response rate, or converting prospects into customers? If not, you may need to reevaluate your content.
Don't let weak copy or ineffective offers be the reason your newsletter ends up in the trash bin.
Here are five ways to write e-newsletters that sell: 1.
Personalize your emails.
Personalizing emails makes subscribers feel valued and creates an emotional bond between you and your readers.
When writing your content, let customers know who you are and engage them in your business.
You can brief them on exciting conferences or seminars you are attending, or new projects you are developing.
Make a note of problems your clients are experiencing and offer a solution.
The idea here is to make your customers feel like they are partners in your company.
2.
Write in a conversational tone.
Conversational copy makes you appear friendlier to prospective clients, and people are more likely to do business with those they have established a meaningful connection with and trust.
When you write like you speak, readers will feel as if they are actually having a conversation with you, which creates a feeling of intimacy between you and your audience.
3.
Provide informative, valuable content.
Most business owners lose their audience when they use a hard-sell approach.
Customers don't like to feel like they are being sold to, so providing useful content is critical to the success of your email marketing campaign.
Strive to provide value to your readers and demonstrate the benefits of doing business with your company with informative tips and trends.
4.
Create a theme for each issue.
Establish a theme to help keep your content fresh and exciting and subscribers coming back for more.
For example, if you are a health or wellness professional and it is January, you might consider creating a theme related to keeping your New Year's resolutions or weight loss.
If you are a life coach and it is spring, your theme might consist of how to successfully implement change.
Once you have established your theme, you can then introduce relevant products your target audience might find helpful.
Going back to the New Year's theme, you might inform your clients of specialized weight loss programs that you offer or nutritional supplements they can purchase to give them more energy.
5.
Call to Action.
If you are promoting a special offer or a new product, you must include a clear call to action.
Be specific about what steps readers must take to receive your special promotion such as, "Click here for a 20% discount off your next coaching session.
" If email marketing is used correctly, it can keep your name in front of existing customers, generate repeat sales, and build new relationships with prospects.
However, the key to getting a maximum return on your investment -- in time and energy-- is the effectiveness of your content.
