Cobra Group UK has always been doing things in a great and noteworthy manner. Style, dedication to a cause and out-of-the-way thinking has always been a rather notable feature associated with the company. The company has been doing things which many direct marketing companies wouldn't even think of doing and proves again and again that it's not just profit making and marketing and promotions that it's concerned with. The company in the past few months did things that make everyone associated with it proud. One of this is joining hands with Rio Ferdinand. 
It was in December last that footballer Rio Gavin Ferdinand launched with an exquisite party his  ‘Live The Dream' Foundation, to  provide education, training and employment opportunities for young people to achieve and fulfil their ambitions in the field of sport, the arts and cultural activity. The party was attended by close friends and special guests. Rio had invited Elton John's husband David Furnish, Jimmy Choo, Hollywood actor Idris Elba ('CSI Miam'i, 'The Wire and The Unborn'), an array of Premiership Footballers, and VIPs from the world of sport, fashion, music and film. The spectacular event was hosted by Gavin & Stacey actor, James Corden. 
The Cobra Group had purchased a table (directly in front of the stage) to witness the launch of this great initiative and help and show support to what is a successful venture. This of course is in keeping with the company's inspirational, motivational and successful business ethics. There has always been a tendency to join hands with people who share the same kind of beliefs and convictions. The company's dynamic Managing Director Mike Blane had commented on this, "For over twenty years The Cobra Group has helped to change people's lives in various aspects, and Rio Ferdinand is doing the same with the launch of this momentous ‘Live The Dream' foundation venture."
Such moves from the side of Cobra Group UK has always had the wholehearted support of clients, customers and the people of UK as a whole.