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Guide to App Store Optimization And Mobile SEO

Why is App Store Optimization important for app developers and publishers? According to a survey, almost 63% of mobile apps were discovered through the use of app store searches. Thus, it makes searching in a popular way of downloading apps and finding new ones. So if you are now using this method to boost your apps ranking in search engine, you are missing out a large channel that is available for you. Each of them are vying to be in higher ranks, but unfortunately, the majority of these app publishers are not in
Each of them are vying to be in higher ranks, but unfortunately, the majority of these app publishers are not into investing in mobile SEO. Most of them do not know how it can significantly impact their apps ranking and moreover, its success.

The Mechanics of App Store Optimization

1. Title - the keyword included in the app title should have the heaviest search traffic. Researching the keyword is a must to avoid the frequent changing of title. In mobile SEO, keywords are vital and changing it every now and then can be detrimental. Your app will soon rank higher and gain reviews so it is not advisable to change your title.

2. Keywords - use relevant words and words that were often used by your target market. You will find this helpful in monitoring your competitors using the same keywords.
3. Total number of downloads - are significant and crucial to app store optimization. However, you dont have a direct control over it, but you can improve it by using efficient services such as the Gnome Escape.

4. Ratings and reviews - are also important in mobile SEO. These too, are hard to control, but Gummicube can help you achieve success in gaining more reviews thus, increasing your ratings.

Apparently, there are various factors to consider when you are seriously into app store optimization. One can spend all their time trying to optimize but, if they miss only one factor, it could cost their entire app. Fortunately, there is Gnome Escape to work these things for you effectively. They take every cases unique to each other, they use the appropriate data and delivers success in mobile SEO.

With Gummicube service, you can have a powerful and useful insight on how real time users feel about your app - through your on page description, app screen shots and other factors needed in app store optimization.


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