A Big Problem With Autoresponder Services
Increasing your number of mailing list subscribers is a good thing.
After all the more leads you have the more chance you have of making a sale.
Some lists grow at slower rates than others which mean maybe only ten subscribers a week.
If your autoresponder service charges you by the subscriber, like most of them do, you may one day find yourself in the unenviable position of having one new subscriber increasing your cost by over fifty per cent.
Let's assume for one minute that your list is a small one with 480 members.
Each week, after new subscribers arrive and old subscribers leave, your list grows by an average of five members.
In four weeks time you now have a membership of 500 people.
And here is where the problem comes into play.
With most autoresponder services 500 subscribers is the tipping point.
To show what I mean, let's look at three of the larger players in the autoresponder service market.
One charges $19 a month for 500 subscribers; another charges $15 a month for 500 subscribers; while the third charges $18.
00 a month for 500 subscribers.
What happens when a person using these services gets just one more subscriber? Well if your list grows to 501 members, your monthly fees shoot up by over fifty per cent in some cases.
Instead of paying $19 a month you are now paying $29 a month.
Where you were paying $15 a month you are now paying $30 a month and where you were paying $18 a month you are now paying $28 a month.
These prices all increase again when your list reaches 2,501 subscribers.
If your lists are growing at a fast pace then the 50 per cent increase will only be a brief hiccup.
If your list is growing slowly then a fifty per cent increase might in fact shut you down.
These services can charge so much because they come with plenty of features and because they rank well in search engines and they have many affiliates pushing them.
A little research here will go a long way in helping you find an affordable alternative.
Look at these big services and see what features you need for your autoresponder.
Then simply perform a search engine search for unlimited subscriber autoresponder.
Now it is time to carefully study the results.
Eliminate all the software products which you have to install to your server (they are mostly junk which get caught in spam filters) and all the services which do not have the features you are looking for.
Before signing up with any service, make sure it is well established and has a good support team.
Finding a quality service which offers a flat rate, no matter how many subscribers you have, will go along way to helping you succeed with e-mail marketing.
After all the more leads you have the more chance you have of making a sale.
Some lists grow at slower rates than others which mean maybe only ten subscribers a week.
If your autoresponder service charges you by the subscriber, like most of them do, you may one day find yourself in the unenviable position of having one new subscriber increasing your cost by over fifty per cent.
Let's assume for one minute that your list is a small one with 480 members.
Each week, after new subscribers arrive and old subscribers leave, your list grows by an average of five members.
In four weeks time you now have a membership of 500 people.
And here is where the problem comes into play.
With most autoresponder services 500 subscribers is the tipping point.
To show what I mean, let's look at three of the larger players in the autoresponder service market.
One charges $19 a month for 500 subscribers; another charges $15 a month for 500 subscribers; while the third charges $18.
00 a month for 500 subscribers.
What happens when a person using these services gets just one more subscriber? Well if your list grows to 501 members, your monthly fees shoot up by over fifty per cent in some cases.
Instead of paying $19 a month you are now paying $29 a month.
Where you were paying $15 a month you are now paying $30 a month and where you were paying $18 a month you are now paying $28 a month.
These prices all increase again when your list reaches 2,501 subscribers.
If your lists are growing at a fast pace then the 50 per cent increase will only be a brief hiccup.
If your list is growing slowly then a fifty per cent increase might in fact shut you down.
These services can charge so much because they come with plenty of features and because they rank well in search engines and they have many affiliates pushing them.
A little research here will go a long way in helping you find an affordable alternative.
Look at these big services and see what features you need for your autoresponder.
Then simply perform a search engine search for unlimited subscriber autoresponder.
Now it is time to carefully study the results.
Eliminate all the software products which you have to install to your server (they are mostly junk which get caught in spam filters) and all the services which do not have the features you are looking for.
Before signing up with any service, make sure it is well established and has a good support team.
Finding a quality service which offers a flat rate, no matter how many subscribers you have, will go along way to helping you succeed with e-mail marketing.
