Most companies who sell folder binders and ring binders regard their product as serving merely a practical function, allowing you to carry and display documents and information easily. Some stationery companies though regard such items not only as having a practical function, but as an opportunity to promote and advertise the image, mentality and ethos of the company using the folder. Folders and binders don't have to be just a handy way of carrying paper; it can be a uniquely designed, well-thought through, stylish, innovative, image projecting piece of business paraphernalia that essentially acts as an advertisement for your company. A folder binder or ring binder can become a promotional product if designed in the right way.

Picture the scene: you have arrived at a conference where you are looking to approach potential clients. Several other companies are at the conference and all of them are looking to snatch the custom that you have come to poach for yourself. Each of your rivals presents their paperwork in a standard folder or ring binder. You however have arrived with a bright, new, bespoke folder baring the name of your company and your mission statement, perhaps with the logo printed on. Your product information stands out and looks sleek and attractive. Before potential clients have even looked at your information they have formed an impression of your company. These are the sort of slight edges that can sway a client's decision, when it comes to choosing between a rival that offers a similar product or quality of service to yours.

Another example of when and where this type of initiative, disregarded by most businesses, proves profitable is in the shop or office. Once more picture the scene: a customer walks in to two shops or offices to request a service. One of the shops has poor filing systems, badly kept records in drab, dusty folders giving the impression of sloppiness and chaos. The second shop has well-kept filing in bright, bespoke folders baring the company's name, giving off an impression of organization and professionalism. The customer is only ever going to choose one of those choices and we all know which one. These are the areas that can give you the edge in business and these are the areas brought into focus by successful companies.

Conclusion

Stationery does not just serve a practical function to an office or business and should be regarded as a chance to make a statement about the ethos and image of the company. Using custom designed stationery can potentially give you the edge over competitors by presenting an attractive and well-polished image. Bespoke stationery can set you apart from other businesses.