Have you ever gone supermarket only to find yourself the buying the same brand of products consistently? The same Branding concept that the "real world" business use for their products can also be used for personal branding.
Why do we associate with certain products such as Facebook and Apple or certain network marketing leaders such as Mike Dillard (Magnetic Sponsoring) and Jay Kubassek (CarbonCopyPro)? One of the main reasons we are attached to the particular personal branding of these individuals is the story of Origin.
The fact is, a personal brand most often are compared to a narrative and it fullfills a human need to understand the origins of the individual.
Whether the story is about how Mike Dillard started out as waiting tables or Jay Kubassek working as muffler specialist, these stories set the stage for the brands that we have come to trust and believe in.
Just look at the most successful personal brands in the world and the story how they got started is what we think about immediately (United States of America, Thomas Edison, Disney, and many more).
If you are considering of branding YOURSELF, you must come up with your own personal story of origin.
You must also consider WHO you are and WHY you get started in your current business opportunity.
Remember you can not ask someone to trust or believe in what you do unless you started somewhere.
The question of "Where did you come from?" must be answered or you risk people losing interest.
Remember, the story of origin is an important step in answering why people should care about you or your product or your service.
It not only answers who you are and where you are from but also further your relationship with your viewers and prospects.