Women have begun to break free of the old mould given to them, most women who happen to be mothers and who do not go out to work would prefer not to be called "Stay at home Moms", many are now "Working from Home Online Business Women".
The new breed of women entrepreneurs are seeing exciting opportunities opening up and grabbing them.
There is no doubt that carving a niche in online marketing is not always easy.
Competition is tough what with thousands of online marketers vying for the same market.
But if you are a new online Business woman, an understanding of the market can help you design your strategies.
If you have visited an online store and ended up frustrated because the site was too technical to navigate, wouldn't you want to make your site easy to use? Or perhaps you found a nice site but there was no way you could place an order because the banking options were limited; or the site is too dull because your website lacks content.
These are just some of the issues to hurdle if you want to succeed in internet marketing.
Remember that the goal here is to earn money and you have to be a step ahead of your customers because customers these days know what they want and if you offer good products and provide good service, word will get around.
Yes, in internet marketing word of mouth still beats high-brow online marketing.
But the problem is getting visitors to your site so that word can spread about the reliability of your business and the better prices you offer.
To keep up with competition, learn the following strategies to generate targeted online traffic: conducting banner promotions, positioning content, generating brand awareness, and generating targeted online traffic.
If the tasks seem daunting, get an IT expert to create a nice-looking website who can also put you website within sight of the top search engines such as Google and Yahoo.
Play it smart when you start your online business; it is serious business too.