Squeeze Page FAQs and the Answers You Need
How long should a squeeze page be? As short as possible with all the essential information "above the fold", that is visible without the reader having to scroll down.
The days of the long squeeze page copy are gone.
People have little time and want to be convinced quickly or they will move on.
How important is the headline? Couldn't be more important.
Most people reading an ad will read the headline and then decide to move on or read more.
The purpose of the headline is to generate curiosity, to break a person's routine.
You do not need to give them too much detail at this stage.
What kind of words must I use in my copy? Short words the convey a sense of achievement if the person opts in or a sense of loss if they don't.
Use emotive words.
Do not use dry academic or business-speak words.
How long should my paragraphs be? People read web pages differently from the way they read a book so long paragraphs are out.
Use no more that three sentences per paragraph.
The odd one sentence paragraph is good too.
Should I write anything above the headline? yes this is useful if you want to pre-qualify your prospects.
It should be in a lower font size than the header and be right at the top of the page.
So if you were offering an internet marketing product it might read " attention all internet marketers,check this out if you want to make cash fast" Should I use video: Yes either yourself on camera or a screen capture video where you can demonstrate the workings of the product you are offering.
Video of yourself is good in establishing trust.
People are more likely to buy from people they know like and trust.
Video is the best method for people to get to know you over the internet.
What is my most wanted outcome form my squeeze page? To get people to sign up for free eBook so you can build your list.
So have the opt in box above the fold on the right hand side of the screen with a big red arrow pointing at it.
Under the arrow it should read "sign up here to get your free eBook now" How do I create an opt in box?You need to sign up with an autoresponder service such as AWeber where you can easily create opt in boxes.
AWeber give the code that go on your squeeze page.
Upload it to your web hosting service and you are done.
Can I link to my squeeze page using PPC advertising?Yes you can, but if you use Google AdWords then you will need to check there guidelines on the type of squeeze pages they like.
Google award a quality score to any landing page and if they don't like yours you get a low score.
There is then little chance of showing up on page one of any search result.
The days of the long squeeze page copy are gone.
People have little time and want to be convinced quickly or they will move on.
How important is the headline? Couldn't be more important.
Most people reading an ad will read the headline and then decide to move on or read more.
The purpose of the headline is to generate curiosity, to break a person's routine.
You do not need to give them too much detail at this stage.
What kind of words must I use in my copy? Short words the convey a sense of achievement if the person opts in or a sense of loss if they don't.
Use emotive words.
Do not use dry academic or business-speak words.
How long should my paragraphs be? People read web pages differently from the way they read a book so long paragraphs are out.
Use no more that three sentences per paragraph.
The odd one sentence paragraph is good too.
Should I write anything above the headline? yes this is useful if you want to pre-qualify your prospects.
It should be in a lower font size than the header and be right at the top of the page.
So if you were offering an internet marketing product it might read " attention all internet marketers,check this out if you want to make cash fast" Should I use video: Yes either yourself on camera or a screen capture video where you can demonstrate the workings of the product you are offering.
Video of yourself is good in establishing trust.
People are more likely to buy from people they know like and trust.
Video is the best method for people to get to know you over the internet.
What is my most wanted outcome form my squeeze page? To get people to sign up for free eBook so you can build your list.
So have the opt in box above the fold on the right hand side of the screen with a big red arrow pointing at it.
Under the arrow it should read "sign up here to get your free eBook now" How do I create an opt in box?You need to sign up with an autoresponder service such as AWeber where you can easily create opt in boxes.
AWeber give the code that go on your squeeze page.
Upload it to your web hosting service and you are done.
Can I link to my squeeze page using PPC advertising?Yes you can, but if you use Google AdWords then you will need to check there guidelines on the type of squeeze pages they like.
Google award a quality score to any landing page and if they don't like yours you get a low score.
There is then little chance of showing up on page one of any search result.
