Does Every Medical Practice Need a Marketing Plan?
Picture your ideal medical practice.
Take a minute and either close your eyes and envision your ideal practice or make a list of its features on a piece of paper.
Do you want more patients? Do you have enough patients, yet wish you had more of your preferred type of patient? Do you want to work less and make more or perhaps want more flexibility with your hours? Are you having trouble finding the right location or the right staff? Is technology or your current lack of marketing knowledge holding you back? What are your goals? What are you trying to achieve? These questions, especially the last two, are the first step towards building the practice of your dreams.
First, you need to have a clear picture of where you are headed? Then, you need an effective marketing plan to help you get there.
A written marketing plan.
The same way an architect needs a blueprint in order to construct a building; any medical practice needs a written marketing plan to maximize success.
A thoroughly designed marketing plan will enable you to take advantage of the most cost-effective opportunities, as well as ensure that you are tracking the results to maximize your return-on-investment.
Your plan should address how you can market to existing patients, build your referral sources, determine the most cost-effective media in your area, and how to build your reputation and image.
If you do not currently have a marketing plan, or if you are just not happy with where your medical practice is currently going, contact me for a free 15 minute marketing consultation.
Take a minute and either close your eyes and envision your ideal practice or make a list of its features on a piece of paper.
Do you want more patients? Do you have enough patients, yet wish you had more of your preferred type of patient? Do you want to work less and make more or perhaps want more flexibility with your hours? Are you having trouble finding the right location or the right staff? Is technology or your current lack of marketing knowledge holding you back? What are your goals? What are you trying to achieve? These questions, especially the last two, are the first step towards building the practice of your dreams.
First, you need to have a clear picture of where you are headed? Then, you need an effective marketing plan to help you get there.
A written marketing plan.
The same way an architect needs a blueprint in order to construct a building; any medical practice needs a written marketing plan to maximize success.
A thoroughly designed marketing plan will enable you to take advantage of the most cost-effective opportunities, as well as ensure that you are tracking the results to maximize your return-on-investment.
Your plan should address how you can market to existing patients, build your referral sources, determine the most cost-effective media in your area, and how to build your reputation and image.
If you do not currently have a marketing plan, or if you are just not happy with where your medical practice is currently going, contact me for a free 15 minute marketing consultation.
