Measure Marketing Results For Online Traffic Using Tracking
Measure Marketing Results for Traffic
Marketing is definitely an essential component of running a successful online business so its something you cant really get around if you want to drive consistent traffic and constantly be increasing sales. However, you can save time and money by analyzing the results of your marketing and focusing on the methods that are bringing the most business. There are a number of ways to get a good, clear idea of what marketing tools work best for your business and which ones dont.
One of the easiest ways to track your marketing results is to download a tracking program. There are plenty of no cost stat counters available online that you can attach directly to your website. Some are more thorough then others and include all kinds of information about your website traffic. One of the more popular programs is Google Analytics. With this program you can actually analyze your advertising efforts both online and offline by creating your own dashboard and reports. It is highly customizable and simple to use.
If your site is part of an online community server like a blogging network, a stat counter is often included, but may not be as detailed as others.
Another way to track your marketing results is to survey your customers. Asking them how they heard about you could be a mandatory question in your signup or purchase process. This will only give you the answers from people who actually take action on your site, but it is a good way to see what marketing methods drive the most sales or desired action.
Running online promotions is also a great way to see if your marketing really works. One idea would be to offer coupons. The trick is to offer different coupons through each different method of marketing, but of the same value. Send your email list a coupon with a specific code, your Facebook group the same coupon with a different code, the same coupon to your twitter followers with yet a different code and so on and so on. This way you can see which marketing methods work best by the number of times each code is redeemed and make sales at the same time.
Marketing is detrimental to online success, but theres no point in wasting your time on methods that arent working for you business. Track your results and increase your profit.
Marketing is definitely an essential component of running a successful online business so its something you cant really get around if you want to drive consistent traffic and constantly be increasing sales. However, you can save time and money by analyzing the results of your marketing and focusing on the methods that are bringing the most business. There are a number of ways to get a good, clear idea of what marketing tools work best for your business and which ones dont.
One of the easiest ways to track your marketing results is to download a tracking program. There are plenty of no cost stat counters available online that you can attach directly to your website. Some are more thorough then others and include all kinds of information about your website traffic. One of the more popular programs is Google Analytics. With this program you can actually analyze your advertising efforts both online and offline by creating your own dashboard and reports. It is highly customizable and simple to use.
If your site is part of an online community server like a blogging network, a stat counter is often included, but may not be as detailed as others.
Another way to track your marketing results is to survey your customers. Asking them how they heard about you could be a mandatory question in your signup or purchase process. This will only give you the answers from people who actually take action on your site, but it is a good way to see what marketing methods drive the most sales or desired action.
Running online promotions is also a great way to see if your marketing really works. One idea would be to offer coupons. The trick is to offer different coupons through each different method of marketing, but of the same value. Send your email list a coupon with a specific code, your Facebook group the same coupon with a different code, the same coupon to your twitter followers with yet a different code and so on and so on. This way you can see which marketing methods work best by the number of times each code is redeemed and make sales at the same time.
Marketing is detrimental to online success, but theres no point in wasting your time on methods that arent working for you business. Track your results and increase your profit.
