The secret to success on the Internet is to own a scheme in place.
Once you build a scheme you can then start to build your list and your business.
A scheme is quite simply a step-by-step process that your prospects will go through.
The objective of the scheme is to turn prospects into leads into customers.
Lead Capture - It means that you should have a web page on which your visitors can enter their name and email address to enter your system.
Lead capture pages are sometimes called a squeeze page or an opt-in page.
However, there are three elements that make a successful lead capture page.
1.
Headline - You must have an attractive headline that will capture the interest of your prospects and persuade them to keep reading.
2.
Offer - This is the free product to deliver.
The product can be an ebook, software, audio, video or even an email e-course.
It definitely has to be something of value to convince the visitor to give you their information.
3.
Opt-in Form - Autoresponder service provides you with a code to put on your site in order to get the visitor name and email address to receive your offer.
Now you may have been around on the Internet and seen numerous types of lead capture pages.
The type of page you use is dependent as a rule on the way it is used.
There are extended page lead capture pages where you go through a lot of parts of sales material before the opt-in form.
There are concise lead capture pages that are also called splash pages, that will fit in one frame in your browser.
These are brief and to the point and have very few words, just a few selling points and an opt-in form.
It is crucial to create an attractive, successful squeeze pages.