Build Your Business Online - Top 7 Reasons to Avoid PPC
Many of the internet marketing gurus would have you believe pay-per-click (PPC) advertising is the secret to online riches.
Well, it's certainly the secret to their online riches.
However, PPC advertising is not even among the best choices for most people who want to increase their sales online.
There are a lot of free and nearly free options to get traffic to your website.
Yet PPC can sound so tempting when the PPC gurus talk about it that you just might decide to give it a try.
If you have that PPC itch here are 7 reasons you may want to avoid scratching it.
Reason #1 - The best keywords and keyword phrases are VERY expensive.
Expect sticker shock for the most favored keywords.
Then just imagine getting hundreds of clicks a day that cost you say...
$2.
00 each.
While the most coveted keywords produce a lot of clicks they also have a higher likelihood of producing clicks that don't convert to either subscribers or buyers.
For the very reason those keywords aren't specific enough to narrow the audience.
Reason #2 - So the PPC gurus tell you to find long-tail keyword phrases.
Well, that does reduce your financial risk.
The problem is it also dramatically reduces the number of clicks those PPC ads get.
It really doesn't do you much good to have a page one PPC ad that rarely gets clicked on.
Reason #3 - PPC ads typically produce a very low conversion rate.
So that means you pay for a lot of clicks that don't produce subscribers or buyers.
You're just throwing your hard earned dollars at Google and getting nothing in return.
Reason #4 - You simply must know how to write ads that attract buyers rather than people searching for information.
You see with PPC you pay for the clicks so if you get a lot of subscribers looking for information rather than looking to buy a solution you won't generate the revenue to pay for those ads.
Perhaps ever...
Reason #5 - You must develop an exact match between the ad the viewer clicked on, the page the viewer goes to, and what the viewer wants.
If your match is even slightly off you lose.
You lose subscribers, sales, and dollars wasted on PPC.
Reason #6 - While PPC ads may look easy you actually need very strong copywriting skills to write those ads and then write the content for the page you send the clicker to.
The viewers who click on your ads are impatient and intolerant.
You have to hit them with an offer they can't refuse or they will.
Reason #7 - Your PPC ads are fair game for click fraud.
Even your competitors will click on your ads to see what you're doing.
If you're making money, no problem, if you aren't...
expensive problem.
Well, it's certainly the secret to their online riches.
However, PPC advertising is not even among the best choices for most people who want to increase their sales online.
There are a lot of free and nearly free options to get traffic to your website.
Yet PPC can sound so tempting when the PPC gurus talk about it that you just might decide to give it a try.
If you have that PPC itch here are 7 reasons you may want to avoid scratching it.
Reason #1 - The best keywords and keyword phrases are VERY expensive.
Expect sticker shock for the most favored keywords.
Then just imagine getting hundreds of clicks a day that cost you say...
$2.
00 each.
While the most coveted keywords produce a lot of clicks they also have a higher likelihood of producing clicks that don't convert to either subscribers or buyers.
For the very reason those keywords aren't specific enough to narrow the audience.
Reason #2 - So the PPC gurus tell you to find long-tail keyword phrases.
Well, that does reduce your financial risk.
The problem is it also dramatically reduces the number of clicks those PPC ads get.
It really doesn't do you much good to have a page one PPC ad that rarely gets clicked on.
Reason #3 - PPC ads typically produce a very low conversion rate.
So that means you pay for a lot of clicks that don't produce subscribers or buyers.
You're just throwing your hard earned dollars at Google and getting nothing in return.
Reason #4 - You simply must know how to write ads that attract buyers rather than people searching for information.
You see with PPC you pay for the clicks so if you get a lot of subscribers looking for information rather than looking to buy a solution you won't generate the revenue to pay for those ads.
Perhaps ever...
Reason #5 - You must develop an exact match between the ad the viewer clicked on, the page the viewer goes to, and what the viewer wants.
If your match is even slightly off you lose.
You lose subscribers, sales, and dollars wasted on PPC.
Reason #6 - While PPC ads may look easy you actually need very strong copywriting skills to write those ads and then write the content for the page you send the clicker to.
The viewers who click on your ads are impatient and intolerant.
You have to hit them with an offer they can't refuse or they will.
Reason #7 - Your PPC ads are fair game for click fraud.
Even your competitors will click on your ads to see what you're doing.
If you're making money, no problem, if you aren't...
expensive problem.
