How To Make Your Dentist Marketing Better By Watching Saturday Night Fever
If you own and operate a dental practice, and would like an easy way to make your next dentist marketing piece pull maximum results, then you must watch the movie Saturday Night Fever.
How come? Please give me a few seconds to explain: Are you a fan of movies? I sure am.
And the other night one of my favorite movies came on TV.
It's called Saturday Night Fever, and it stars John Travolta as a guy who loves disco dancing, and who wants to win the grand prize in a local disco contest.
But there's something else that's interesting about Saturday Night Fever.
And that is John Travolta's character.
He's a struggling 20 year old.
He has no plans to go to college.
And most days he works a dead-end job at a paint store making a few bucks an hour.
And yet, you'd swear Travolta is the most confident cat on the planet.
He walks with poise.
He has a cool expression on his face.
And when he talks, people listen.
All the while Travolta never comes across like an ego maniac.
So what's my point? Well, your dentist marketing campaigns should be similar in "tone" to John Travolta in Saturday Night Fever.
You want to come across confident and poised without sounding like a know it all jerk.
Nobody likes someone who beats on their chest and says "I'm the best...
I'm the best".
On the other hand, everybody is attracted to someone who is poised and confident, and who can back up what they say.
So the next time you sit down to hammer out a piece to promote your dental practice, put a picture of a cool John Travolta in your mind, and then use that mental image to help you write your piece.
Or even better: 1) Go rent the movie Saturday Night Fever.
2) Study Travolta's style.
3) Make note of what he says, and how he says it.
4) Watch the way people respond to Travolta's character.
5) Pay particular attention to how he comes across as sure of himself without being cocky.
Once you do this, then figure out how you can work this "tone" into all of your dentist advertising pieces.
Ask yourself: "How can I sound confident without being a know it all?" "How can I prove that I'm good without just saying I'm good?" "How can I communicate that I'm knowledgeable?"
How come? Please give me a few seconds to explain: Are you a fan of movies? I sure am.
And the other night one of my favorite movies came on TV.
It's called Saturday Night Fever, and it stars John Travolta as a guy who loves disco dancing, and who wants to win the grand prize in a local disco contest.
But there's something else that's interesting about Saturday Night Fever.
And that is John Travolta's character.
He's a struggling 20 year old.
He has no plans to go to college.
And most days he works a dead-end job at a paint store making a few bucks an hour.
And yet, you'd swear Travolta is the most confident cat on the planet.
He walks with poise.
He has a cool expression on his face.
And when he talks, people listen.
All the while Travolta never comes across like an ego maniac.
So what's my point? Well, your dentist marketing campaigns should be similar in "tone" to John Travolta in Saturday Night Fever.
You want to come across confident and poised without sounding like a know it all jerk.
Nobody likes someone who beats on their chest and says "I'm the best...
I'm the best".
On the other hand, everybody is attracted to someone who is poised and confident, and who can back up what they say.
So the next time you sit down to hammer out a piece to promote your dental practice, put a picture of a cool John Travolta in your mind, and then use that mental image to help you write your piece.
Or even better: 1) Go rent the movie Saturday Night Fever.
2) Study Travolta's style.
3) Make note of what he says, and how he says it.
4) Watch the way people respond to Travolta's character.
5) Pay particular attention to how he comes across as sure of himself without being cocky.
Once you do this, then figure out how you can work this "tone" into all of your dentist advertising pieces.
Ask yourself: "How can I sound confident without being a know it all?" "How can I prove that I'm good without just saying I'm good?" "How can I communicate that I'm knowledgeable?"
