How To Make Effective Marketing Case Studies
Have you heard of marketing case studies? In layman's term, these are customer success stories that are used for business promotions.
They are deemed to be more effective in comparison to other advertising tools as they present real people attesting on the credibility of the product or service that they had used or continue to use.
If you want to benefit from the use of these materials, there are essential things you must take in consideration regarding their proper construction.
Selecting the right clients who will be the subjects of your project is a must.
How do you go on with the selection process? Choose those who could speak of positive experience with your company.
This has to be accompanied with tangible results.
Kindly ask them to provide a documentation of how their statistics has improved as soon as they subscribed to your product or service.
In return, you must identify how doing such can affect their online sales and marketing efforts.
For one, they can have increased brand recognition.
Next, gather all the data you will need for the interview.
With proper preparation, you can expect a smooth interview flow.
The questions you should ask must be open-ended so as to solicit quality answers.
Let them talk about their previous challenges or needs first.
Ask how they found out about your brand and why did they choose it among others.
Then, have them freely talk about the excellent results they have achieved from doing business with you.
You can decide to do the entire process on your own or have a specialist in the field do it for you.
Marketing case studies can be presented in many ways.
But with the way things are today, your better present yours in the form of videos.
Although you are primarily showcasing your clients' success stories, that should not stop you from creating attention-grabbing titles, interesting quotes or tag lines and moving musical background that will make your masterpiece more appealing to viewers.
To ensure that viewers will not doubt the credibility of your customer success stories, back them up with facts and figures that can validate the successful results that the subjects are talking about.
Once done, review the entirety of your video.
Present them first with the subjects of your case study and ask for their go signal.
You can ask them whether some changes are to be made to improve quality.
Should they be double-minded on agreeing with its broadcast, openly discuss with them how doing such can help your business and their business as well.
This can stretch your patience a little bit so better be prepared.
To make the most out of this marketing case studies, be keen on the distribution process.
Besides embedding them in your business website, post them in different video sharing websites.
Encourage viewers by putting a link to it on your Facebook account wall and/or Twitter account.
Prod your customers to give meaningful feedbacks or share the video to other people whom they think can benefit from it.
They are deemed to be more effective in comparison to other advertising tools as they present real people attesting on the credibility of the product or service that they had used or continue to use.
If you want to benefit from the use of these materials, there are essential things you must take in consideration regarding their proper construction.
Selecting the right clients who will be the subjects of your project is a must.
How do you go on with the selection process? Choose those who could speak of positive experience with your company.
This has to be accompanied with tangible results.
Kindly ask them to provide a documentation of how their statistics has improved as soon as they subscribed to your product or service.
In return, you must identify how doing such can affect their online sales and marketing efforts.
For one, they can have increased brand recognition.
Next, gather all the data you will need for the interview.
With proper preparation, you can expect a smooth interview flow.
The questions you should ask must be open-ended so as to solicit quality answers.
Let them talk about their previous challenges or needs first.
Ask how they found out about your brand and why did they choose it among others.
Then, have them freely talk about the excellent results they have achieved from doing business with you.
You can decide to do the entire process on your own or have a specialist in the field do it for you.
Marketing case studies can be presented in many ways.
But with the way things are today, your better present yours in the form of videos.
Although you are primarily showcasing your clients' success stories, that should not stop you from creating attention-grabbing titles, interesting quotes or tag lines and moving musical background that will make your masterpiece more appealing to viewers.
To ensure that viewers will not doubt the credibility of your customer success stories, back them up with facts and figures that can validate the successful results that the subjects are talking about.
Once done, review the entirety of your video.
Present them first with the subjects of your case study and ask for their go signal.
You can ask them whether some changes are to be made to improve quality.
Should they be double-minded on agreeing with its broadcast, openly discuss with them how doing such can help your business and their business as well.
This can stretch your patience a little bit so better be prepared.
To make the most out of this marketing case studies, be keen on the distribution process.
Besides embedding them in your business website, post them in different video sharing websites.
Encourage viewers by putting a link to it on your Facebook account wall and/or Twitter account.
Prod your customers to give meaningful feedbacks or share the video to other people whom they think can benefit from it.
