Telemarketing Skills that Sell
In order to be able to get ahead of their competition, many businesses engage in a series of different marketing strategies to help them push their products to potential customers and clients. Direct marketing strategies have remained to be among the most widely used. As the term implies, this particular marketing strategy helps a particular business directly market their products and services to a particular niche of potential customers and clients which they have determined to be the most likely to avail of the product or service being offered. For this reason, many businesses rely on telemarketers to successfully push their products and/or services to this niche by establishing a set quota which they need to achieve by the end of each working day.
If you are a telemarketer struggling to meet these quotas, here are just some tips that would help you improve your telemarketing skills.
Be Prepared
One of the biggest mistakes of telemarketers when making their calls is that they do not prepare themselves mentally and emotionally for the calls. As a result, instead of being able to close a sale, they would often experience one potential client declining after another. Before you start in making the calls, make sure that you review the script that you have been provided to you to use during your calls. This would give you a boost of confidence that would be heard by your potential clients, giving them the impression that you exactly know what you are talking about.
Smile!
Yes, your callers may not see you, but many successful telemarketers would agree that smiling while doing your call would make you sound more pleasant to talk with, allowing your potential clients to establish rapport with you. This is extremely important especially if you are doing cold telemarketing calls, which are calls to potential clients who may not have even heard of your company's products. By giving them this pleasant first impression over the phone would increase your chances of being able to convince them in availing of the company's products and services since they are given an impression on the kind of service they will receive later on after they have made a purchase.
Listen Attentively
It is not just being able to provide adequate information to potential customers and clients that would help you make that all-important sale to reach your quota. In fact, by being able to listen attentively to how the person responds on the other end of the line would help you be able to think quickly and make the necessary adjustments to keep the caller interested long enough to make a purchase over the phone. For example, if your caller sounds like he or she is in a rush, adjust your script to keep the conversation as short as possible, without compromising on the information that you can provide. On the other hand, if the caller sounds a little bit confused, be quick to offer any area of clarification that they need.
If you are a telemarketer struggling to meet these quotas, here are just some tips that would help you improve your telemarketing skills.
Be Prepared
One of the biggest mistakes of telemarketers when making their calls is that they do not prepare themselves mentally and emotionally for the calls. As a result, instead of being able to close a sale, they would often experience one potential client declining after another. Before you start in making the calls, make sure that you review the script that you have been provided to you to use during your calls. This would give you a boost of confidence that would be heard by your potential clients, giving them the impression that you exactly know what you are talking about.
Smile!
Yes, your callers may not see you, but many successful telemarketers would agree that smiling while doing your call would make you sound more pleasant to talk with, allowing your potential clients to establish rapport with you. This is extremely important especially if you are doing cold telemarketing calls, which are calls to potential clients who may not have even heard of your company's products. By giving them this pleasant first impression over the phone would increase your chances of being able to convince them in availing of the company's products and services since they are given an impression on the kind of service they will receive later on after they have made a purchase.
Listen Attentively
It is not just being able to provide adequate information to potential customers and clients that would help you make that all-important sale to reach your quota. In fact, by being able to listen attentively to how the person responds on the other end of the line would help you be able to think quickly and make the necessary adjustments to keep the caller interested long enough to make a purchase over the phone. For example, if your caller sounds like he or she is in a rush, adjust your script to keep the conversation as short as possible, without compromising on the information that you can provide. On the other hand, if the caller sounds a little bit confused, be quick to offer any area of clarification that they need.
