Often, during our NLP practitioner program, we have practitioners asked if there are any NLP techniques that can enable them increase their sales.
And more than not, those who asked if NLP can be used as a sales technique, they are usually under the impression that they can actually persuade or manipulate someone to do something against their will.
Yet, nothing is further from the truth.
Success in Applying NLP Techniques If there's a critical point that you must follow to ensure the success of using any NLP techniques, it must be the study of ecology.
This means we will always have to look at the wider consequences that our actions or any NLP interventions may bring to our clients or others.
If you perceive that your prospect or potential client does not even require your service, but persist and insist that he/she takes up your offer, you may be damaging this relationship in the long-run.
Worse, an order that you get by "beating the buyer" may always turn out to be the business that you wish you hadn't sold.
Can You Use NLP to Make Someone Buy Your Product? In order to make any sale even possible, you need to first find out if the person whom you intend to sell your product to even need your services.
Generally, there are NLP techniques that can assist you in developing rapport with your clients, therefore eliminating resistance and making them more open to your suggestions.
If you spend time on creating rapport, you will spend less time handling objections later.
That's often the essence in all sales techniques.
Also, as you gradually improve your calibration skill which is your ability to read non-verbal cues or study body language, you can then know when to make the close.
The following are the steps which I highly recommend you use to close any business deals:

1. Establish Rapport.
   All of us tend to like or fancy people who are like us.
   You may want to leverage on this by practicing the NLP technique, matching and mirroring.
   A few areas that you want to consider when performing matching and mirroring are your client's physiology, his/her tone of voice, predicates etc.
   By the way, you should do this as naturally as possible since using this NLP technique may sometimes backfire, when others feel irritated to find you mimicking them.
   
2. Ask questions.
   Ask questions like "What do you do? What are you interested in?" Be interested in others and others will be interested in your and your product or service.
   
3. Find a Need.
   Establish need by finding out what your client values.
   Propose a solution to your client's problem, and then ask, "Do you see any value in (your proposed solution)?"If your client replied that he or she has no need for your product or service, then stop here and find another client.
   There are certainly plenty out there.
   Sometimes, your job may be to quickly find as many "no's" as possible.
   That means that you need to push up against the client enough so that he/she makes a decision right now.
   No's are infinitely better than, "I need to think about it.
   " Do not waste too much time on people who are not "high probability" clients.
   That's the reason why I have always stressed the importance of finding quality leads in the first place.
   Who are the people you deem you will be more likely to make the sale?
4. Link the need or values to your product or service.
   At this point, you propose how your product or service will solve the problem that you uncovered earlier.
   Make a clear proposal of how, but with as little details as possible.
   Only tell the client enough to make it possible for them to purchase.
   
5. Close the sales and ask for the order.
   

Essentially, the steps that are listed above are just a simple guideline for you to follow while doing sales.