Using Videos to Drive Targeted Traffic and Build Opt-In Lists
Video marketing, or using a video advertisement to promote your online activities, is increasingly popular amongst professional online marketers.
While each hopes to produce a viral video that attracts millions of viewers, the truth is that the smaller audiences attracted by business videos is still more than enough to make video marketing a viable and worthwhile part of your marketing strategies.
The biggest advantage to your online marketing video is it's exposure to a huge audience through both traditional search engines and the video sharing sites like YouTube and Viddler.
But your web video marketing has to be well planned - thousands of marketers and companies are now catching on to using videography as part of their online marketing arsenal and the bar is constantly being raised on the quality of video production.
Plan out your video marketing strategy from the get-go.
Are you going to use screen capture videos, live-action videos or a mix of the two? Make sure your videos are tightly targeted to your niche, and be sure to do your keyword research beforehand to ensure the largest possible audience.
Everything from the name of your video file to the description you write for it will affect the targeted traffic it generates, so take your time with this step and be sure your video planning is complete before you begin.
Once you've created your video, be sure to brand it with your URL, and start your description of the video with that same link - there's no sense in producing online marketing videos if they don't work to build targeted traffic to your sites or to help build your opt-in list.
The idea here is to provide enough good content to hook the viewer, while leaving them hungry for more information - information the can get by following your link.
Don't just upload your videos to a few video directories and leave it at that, though.
To maximize your effectiveness at building targeted traffic and building opt-in lists you need to get them greater exposure.
Start by using the various social media sites to drive traffic to your videos, then embed them in your blogs and do the traditional pinging to let the blog directories know there's new content posted.
Putting videos on our blogs often helps your rankings in traditional search engines too, which then increases the value of your video marketing.
While producing marketing videos and distributing those videos will help build targeted traffic, videos marketing isn't yet to the point that that should be your only form of online promotion.
But when used in conjunction with the rest of your Internet marketing promotional tools, video marketing can certainly go a long way toward building targeted traffic to your sites and helping you to build opt-in lists in every niche you're operating in.
While each hopes to produce a viral video that attracts millions of viewers, the truth is that the smaller audiences attracted by business videos is still more than enough to make video marketing a viable and worthwhile part of your marketing strategies.
The biggest advantage to your online marketing video is it's exposure to a huge audience through both traditional search engines and the video sharing sites like YouTube and Viddler.
But your web video marketing has to be well planned - thousands of marketers and companies are now catching on to using videography as part of their online marketing arsenal and the bar is constantly being raised on the quality of video production.
Plan out your video marketing strategy from the get-go.
Are you going to use screen capture videos, live-action videos or a mix of the two? Make sure your videos are tightly targeted to your niche, and be sure to do your keyword research beforehand to ensure the largest possible audience.
Everything from the name of your video file to the description you write for it will affect the targeted traffic it generates, so take your time with this step and be sure your video planning is complete before you begin.
Once you've created your video, be sure to brand it with your URL, and start your description of the video with that same link - there's no sense in producing online marketing videos if they don't work to build targeted traffic to your sites or to help build your opt-in list.
The idea here is to provide enough good content to hook the viewer, while leaving them hungry for more information - information the can get by following your link.
Don't just upload your videos to a few video directories and leave it at that, though.
To maximize your effectiveness at building targeted traffic and building opt-in lists you need to get them greater exposure.
Start by using the various social media sites to drive traffic to your videos, then embed them in your blogs and do the traditional pinging to let the blog directories know there's new content posted.
Putting videos on our blogs often helps your rankings in traditional search engines too, which then increases the value of your video marketing.
While producing marketing videos and distributing those videos will help build targeted traffic, videos marketing isn't yet to the point that that should be your only form of online promotion.
But when used in conjunction with the rest of your Internet marketing promotional tools, video marketing can certainly go a long way toward building targeted traffic to your sites and helping you to build opt-in lists in every niche you're operating in.
