Health & Medical Ear & Nose,Throat

Chiropractors See Thyroid as Marketing Cash Cow



Updated October 21, 2014.
My inbox is periodically flooded by all sorts of hyped up emails from chiropractors around the United States. They seem to be following similar scripts, and ask the same questions, such as "Are you Struggling with Thyroid Problems?" Or "Do You Really Need Medication for Your Thyroid Condition?" Or "Do You Know How to Take Control of Your Thyroid Health?" The emails then go on to say that if thyroid symptoms aren't resolved, Dr.

"So-and-So" of the "Podunk" Thyroid Center actually has all the answers for "all aspects of hypothyroidism and Hashimoto's disease."
The emails promise free reports, free e-books, and free "consultations" with Dr. So-and-So. Interestingly, these chiropractic "thyroid centers" are popping up all over the place, and with their aggressive -- and cookie-cutter -- marketing efforts, they seem to be the result of a concerted, coordinated marketing effort by chiropractors targeting thyroid patients.

Skeptical? You should be. Because there's a problem...

Photo: clipart.com


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