The POW WOW Factor
A satisfied patient goes about his or her life, but a delighted and WOWed! patient goes about promoting your brand of chiropractic! The WOW factor is the POW factor.
How is your WOW working today? The WOW factor is basically a "surprise" to the patient..
..
something they did not expect.
It's the impact of the surprise that generates word-of-mouth marketing.
The bigger the surprise, the bigger the WOW and the larger the POW! In today's economy it doesn't matter how many people you reach with your marketing, it only matters how many people your message attracts and the best way to get attention is to surprise people.
The unexpected surprise is a powerful modern marketing weapon that you can use to grow your practice.
You can use the POW WOW Factor internally and externally! For example, at Halloween, what if your T.
E.
A.
M.
spread out in your marketplace, dressed in a spine costume (branded of course) and then give a gift card to everyone opening the door...
expecting to hand out candy! Surprise we have a treat for you! To get more personal injury referrals, send a FEDX box with a single shoe enclosed...
with the message, now that we have a foot in the door, let's meet for lunch and discuss how we can improve your P.
I.
settlements! When you are away from the office, imagine the surprise factor when you carry a model spine around with you! Looking to reactivate patients, send a padded envelop with a single white sock enclosed...
with a reactivation letter! Or a real boomer-rang; patient chart folder; flashlight, etc.
Surprise them when they open your offer! And, of course, capturing the most important piece of information about your patient, "Mary, what do you love to do when you are not working or taking care of your family?" the answer gives you tons of opportunities to SURPRISE the patient from time to time by supporting them randomly with something that taps into their favorite activity.
Maybe you have been offering a nice, healthy, shiny apple to your patients...
why not switch to Kiwis! Surprise them and have a little card about the healthy value of Kiwi's and how to eat and serve them! Surprise! Maybe a patient arrives for their adjustment and the massage therapist is not booked...
surprise the patient with a stress massage! Get your alliance partners to offer something of value that you can give to your patients...
and then SURPRISE them with the gift.
Sponsor contests or drawings for people to win a Rolls Royce...
now that's a surprise: POW WOW! Done right, surprises will explode your word-of-mouth marketing results.
Have fun.
Look for ways to surprise in a different way each month for maximum impact.
There's never a better time to POW WOW than now.
People enjoy having fun.
They love surprises that make them smile.
Surely we need more smiles during this economy.
How many ideas can you and your T.
E.
A.
M.
create to POW WOW your patients and Prospex! Peak your practice with the POW WOW factor!
How is your WOW working today? The WOW factor is basically a "surprise" to the patient..
..
something they did not expect.
It's the impact of the surprise that generates word-of-mouth marketing.
The bigger the surprise, the bigger the WOW and the larger the POW! In today's economy it doesn't matter how many people you reach with your marketing, it only matters how many people your message attracts and the best way to get attention is to surprise people.
The unexpected surprise is a powerful modern marketing weapon that you can use to grow your practice.
You can use the POW WOW Factor internally and externally! For example, at Halloween, what if your T.
E.
A.
M.
spread out in your marketplace, dressed in a spine costume (branded of course) and then give a gift card to everyone opening the door...
expecting to hand out candy! Surprise we have a treat for you! To get more personal injury referrals, send a FEDX box with a single shoe enclosed...
with the message, now that we have a foot in the door, let's meet for lunch and discuss how we can improve your P.
I.
settlements! When you are away from the office, imagine the surprise factor when you carry a model spine around with you! Looking to reactivate patients, send a padded envelop with a single white sock enclosed...
with a reactivation letter! Or a real boomer-rang; patient chart folder; flashlight, etc.
Surprise them when they open your offer! And, of course, capturing the most important piece of information about your patient, "Mary, what do you love to do when you are not working or taking care of your family?" the answer gives you tons of opportunities to SURPRISE the patient from time to time by supporting them randomly with something that taps into their favorite activity.
Maybe you have been offering a nice, healthy, shiny apple to your patients...
why not switch to Kiwis! Surprise them and have a little card about the healthy value of Kiwi's and how to eat and serve them! Surprise! Maybe a patient arrives for their adjustment and the massage therapist is not booked...
surprise the patient with a stress massage! Get your alliance partners to offer something of value that you can give to your patients...
and then SURPRISE them with the gift.
Sponsor contests or drawings for people to win a Rolls Royce...
now that's a surprise: POW WOW! Done right, surprises will explode your word-of-mouth marketing results.
Have fun.
Look for ways to surprise in a different way each month for maximum impact.
There's never a better time to POW WOW than now.
People enjoy having fun.
They love surprises that make them smile.
Surely we need more smiles during this economy.
How many ideas can you and your T.
E.
A.
M.
create to POW WOW your patients and Prospex! Peak your practice with the POW WOW factor!
