Make The Most of Your YouTube Channel
Video is one of the great communicators, whether its video production for internal communications, a product demo or a web video for your YouTube Channel, your video needs to reflect your brand in every aspect and you need a professional video production company to do that! Video on the Internet is a rapidly growing phenomenon; in fact, Cisco states in a recent study that "video traffic will be 80 to 90 percent of global consumer internet traffic by 2017" Currently, a staggering 37% of Internet usage is made up of video streaming.
YouTube has over 1 billion users and on average gets around 4 billion views per day and even bad videos get prominently featured in search results.
That's without taking into account the countless other video sharing platforms out there such as Vimeo, Flickr, and Bloomfire.
Even Instagram and Pinterest have recently joined the party, and the scope for video online just keeps getting bigger.
Making sure any corporate video content created, uploaded and shared online is slick, content rich, and truly reflects your brand identity in every way possible, is a total must.
Anything less, could be potentially harmful and brand damaging, not an enhancing exercise.
A cinematic, glossy, professional finish that not only looks attractive, but also says all the right things in terms of content, is key to establishing confidence and trust in your brand's offering.
Make sure you have a professionally produced video, to reflect the professional nature of your brand.
According to a study by the University of Pennsylvania, prospects are 72% more likely to purchase a product or service when video is used as a promotional tool.
Purchase decisions are typically made faster as a result of video marketing.
Prospects experience a greater understanding of the service or product featured in the video, compared with traditional routes to market, thus resulting in an increase in buying behaviour and ultimately a higher return on investment in terms of marketing spend.
In fact, Industry reports suggest the response rates for video promotions are six times greater than those for printed direct mail pieces, for example.
Not only that, but it's quick.
In terms of seeing your message spread like wild fire, the same study also shows that 89 percent of consumers will review a video the same day it is received, and if they like it, about 94 percent of those people will share it with a friend, colleague or relative.
Once it's out there, shared in the right places amongst the right online communities, your video really can pick up the pace, carrying your content with it.
If you have a great video that you're proud of, this can be nothing but good news.
Online video advertising is one of the fastest growing advertising formats in the world.
In the UK alone, in 2012 online video advertising grew by a whopping 46% to reach £160 million (IAB / PwC Online AdSpend Study).
YouTube has over 1 billion users and on average gets around 4 billion views per day and even bad videos get prominently featured in search results.
That's without taking into account the countless other video sharing platforms out there such as Vimeo, Flickr, and Bloomfire.
Even Instagram and Pinterest have recently joined the party, and the scope for video online just keeps getting bigger.
Making sure any corporate video content created, uploaded and shared online is slick, content rich, and truly reflects your brand identity in every way possible, is a total must.
Anything less, could be potentially harmful and brand damaging, not an enhancing exercise.
A cinematic, glossy, professional finish that not only looks attractive, but also says all the right things in terms of content, is key to establishing confidence and trust in your brand's offering.
Make sure you have a professionally produced video, to reflect the professional nature of your brand.
According to a study by the University of Pennsylvania, prospects are 72% more likely to purchase a product or service when video is used as a promotional tool.
Purchase decisions are typically made faster as a result of video marketing.
Prospects experience a greater understanding of the service or product featured in the video, compared with traditional routes to market, thus resulting in an increase in buying behaviour and ultimately a higher return on investment in terms of marketing spend.
In fact, Industry reports suggest the response rates for video promotions are six times greater than those for printed direct mail pieces, for example.
Not only that, but it's quick.
In terms of seeing your message spread like wild fire, the same study also shows that 89 percent of consumers will review a video the same day it is received, and if they like it, about 94 percent of those people will share it with a friend, colleague or relative.
Once it's out there, shared in the right places amongst the right online communities, your video really can pick up the pace, carrying your content with it.
If you have a great video that you're proud of, this can be nothing but good news.
Online video advertising is one of the fastest growing advertising formats in the world.
In the UK alone, in 2012 online video advertising grew by a whopping 46% to reach £160 million (IAB / PwC Online AdSpend Study).
