With email marketing, e-newsletters and brochures you approach your client directly.
Some may not like it when they received emails for marketing purpose instead there are better ways of promoting it.
Annoying mails, e-newsletters sent when it's unasked for may irritate your client.
Instead, you can reach out to your target audience by making use of search engine optimisation techniques.
Search engine optimisation allows you to work out on the usage of key words.
With the help of relevant key words, you can reach out to your focused audience.
Find out what is that your focused audience is looking out for while searching for a product information in Google.
Accordingly, you can target at these key phrases and make your portal appear on the top rankings of the search engine.
You get maximum exposure through directory submissions.
Boost your rankings through quality back links that you get through various online submissions.
Blog directories, article directories, press release, forums, social media portals offer good back links back to your main portal.
You must make sure that you have posted unique write ups in the popular directories.
Based on the quality and number of these links, Google will determine your page rankings.
Higher the number of inbound links, greater is your chance of spider crawling through your web page.
As a result, your portal will be ranked well in search engines.
Higher web page ranking will depend on the quality postings that you make in various directories online.
Write an impressive piece of blog, articles or press releases with the right usage of key phrases.
You are sure to get better page views as your portal will be made searchable.