When reviewing your marketing budget, it is important to realize what you need and what you don't need.
Many times, people will look to decrease the size of their debt by taking away certain marketing initiatives.
Removing marketing initiatives will inevitably lead to a decrease in awareness.
That is why it is important to track each and every expenditure that comes through your company.
Below are our top tips for saving money on your next flyer campaign.
Paper - Consider the paper that you are going to print your flyer on.
The paper is something that should be just durable enough to withstand the wear and tear of being passed around.
Also, consider adding alight gloss to your flyer, this will help in reaching its target audience while still having an added layer of high quality.
Colors - Many times the less color that you use the better in terms of cost.
It will be significantly cheaper if you print using four colors on the front and none on the back.
It will also be even cheaper if you print using black and white on the front, and none on the back.
So before you think about design, think about the colors that you will use.
Consider which designs will cost more money, and which will cost less.
Quantity and Timing - Make sure that you order a large enough order to offset the price per piece.
This will help in bringing down your total costs as well as make it more affordable to extend the lifetime of your campaign.
So before you think about design, also think about copy and phrasing that will extend into other campaigns as well.
When you are done with your flyer creation, be sure to ask your close networks what they think of your designs.
This will help in future campaigns, as well as coming up with other ideas of how to better streamline your marketing initiatives.
Streamlining your marketing efforts will help in not only saving money in the long-run, but also help in getting more attention to your marketing materials.