What Drives Visits to Fine Dining Restaurants?
- Most people go to fine dining restaurants to enjoy fine cuisine and top-notch presentation. Some restaurants are celebrated for their fresh seasonal fayre while others offer unusual ingredients such as exotic truffles boiled in champagne. Gourmet cuisine combines foods and flavors in novel and creative ways. Diners enjoy the surprise element of good cuisine and, if the restaurant is very innovative, it gives the diner the chance to enjoy dishes that she might not be able to make at home.
- Fine dining restaurants sell a lifestyle as well as food. Good restaurants can be a status symbol and a place to be seen for those who want it to be known that they enjoy the finer things in life. The food people eat can define their sense of identity as much as the clothes they wear or the books they read. Someone who wants nothing but the best and surrounds himself with luxury items is unlikely to spend much time at a café where burgers and fries are the main attraction on the menu.
- Customer service is a key part of the fine dining experience. People like to be pampered by the dashing
maitre d' and drink champagne from crystal glasses under sparkling chandeliers. Such eateries are naturally a popular choice for birthday and anniversary celebrations, as people who wouldn't normally eat at expensive restaurants like to splurge during special occasions. - Fashionable restaurants offering fine cuisine, such as those run by celebrity chefs, are as important as the latest spring collections for people keeping up to date with the latest trends. They often attract celebrities, and people can have fun people-watching and spotting famous faces. Wining and dining has more kudos if a restaurant is fashionable. Someone wishing to clinch a business deal, for example, might take a client to an upmarket restaurant to make him feel pampered and appreciated.
