What is the Return on Investment of Keynote Speakers?
Business owners often view the fees of keynote speakers as an expense.
However by calculating return on investment, some of the most profitable companies have found that motivational speakers are an investment cost that pays for itself in increased performance and morale.
Don't Shortchange Your Investment An executive reads a management book that tells him the value of keynote speakers.
He blindly follows the advice but decides to go for a bargain-priced speaker just to try things out.
He ends up with a poor presenter or some slick salesman who is there to sell books and DVDs rather than motivate the audience.
The executive dismisses the idea in future having never really understood what keynote speakers do.
Talented speakers command significant fees for a reason.
Effective presentations require years of education and practice.
Skilled speakers are in great demand because they produce substantial results.
Rather than asking why Speaker A charges so much maybe you should be suspicious of why Speaker B charges so little.
Of course price doesn't automatically translate to quality.
Before hiring keynote speakers, be sure to review their audition materials to be sure you are getting what you are paying for.
What Are Your Returns? In the days and weeks following presentations by keynote speakers, most companies see immediate benefits.
The most common of these is an increase in enthusiasm.
Motivational speakers generate energy in the audience, boosting morale and breaking people out of the malaise of their daily jobs.
Once people are out of the rut they may find new joy in their work.
Keynote speakers are effective at providing direction.
Especially in large companies, the left hand doesn't know what the right hand is doing.
A keynote presentation can get everyone thinking on the same track and working toward mutual goals.
There is an increase in productivity and efficiency.
In the longer term, good keynote speakers spark a change in behavior.
Inspired workers create new systems that carry this efficiency and productivity into the future.
Organizations can experience amazing turnarounds from the energy injected by an enthusiastic and talented presenter.
How Do You Measure ROI? The investment costs of keynote speakers are easy to measure.
In addition to the fees and other expenses incurred, lost productivity while attending presentations can be calculated as well.
However to determine your organization's true return on investment, you need to measure the benefit received.
The most obvious measure is improved productivity.
Many organizations see a significant and long-lasting upswing in worker efficiency and this is something that can be easily calculated.
However the real benefits of speakers go beyond that.
Improved morale leads to less turnover, less sick time and less lost production time on the job.
It can even reduce medical insurance and Workers' Compensation costs as employees suffer fewer stress-related illnesses The most valuable benefits can't be measured.
The enthusiasm and morale boosts keynote speakers provide can be felt but not quantified.
Accept the benefits and know the costs involved were a valuable investment in the organization's future.
However by calculating return on investment, some of the most profitable companies have found that motivational speakers are an investment cost that pays for itself in increased performance and morale.
Don't Shortchange Your Investment An executive reads a management book that tells him the value of keynote speakers.
He blindly follows the advice but decides to go for a bargain-priced speaker just to try things out.
He ends up with a poor presenter or some slick salesman who is there to sell books and DVDs rather than motivate the audience.
The executive dismisses the idea in future having never really understood what keynote speakers do.
Talented speakers command significant fees for a reason.
Effective presentations require years of education and practice.
Skilled speakers are in great demand because they produce substantial results.
Rather than asking why Speaker A charges so much maybe you should be suspicious of why Speaker B charges so little.
Of course price doesn't automatically translate to quality.
Before hiring keynote speakers, be sure to review their audition materials to be sure you are getting what you are paying for.
What Are Your Returns? In the days and weeks following presentations by keynote speakers, most companies see immediate benefits.
The most common of these is an increase in enthusiasm.
Motivational speakers generate energy in the audience, boosting morale and breaking people out of the malaise of their daily jobs.
Once people are out of the rut they may find new joy in their work.
Keynote speakers are effective at providing direction.
Especially in large companies, the left hand doesn't know what the right hand is doing.
A keynote presentation can get everyone thinking on the same track and working toward mutual goals.
There is an increase in productivity and efficiency.
In the longer term, good keynote speakers spark a change in behavior.
Inspired workers create new systems that carry this efficiency and productivity into the future.
Organizations can experience amazing turnarounds from the energy injected by an enthusiastic and talented presenter.
How Do You Measure ROI? The investment costs of keynote speakers are easy to measure.
In addition to the fees and other expenses incurred, lost productivity while attending presentations can be calculated as well.
However to determine your organization's true return on investment, you need to measure the benefit received.
The most obvious measure is improved productivity.
Many organizations see a significant and long-lasting upswing in worker efficiency and this is something that can be easily calculated.
However the real benefits of speakers go beyond that.
Improved morale leads to less turnover, less sick time and less lost production time on the job.
It can even reduce medical insurance and Workers' Compensation costs as employees suffer fewer stress-related illnesses The most valuable benefits can't be measured.
The enthusiasm and morale boosts keynote speakers provide can be felt but not quantified.
Accept the benefits and know the costs involved were a valuable investment in the organization's future.
