Can Any Business Use Mobile Marketing To Boost Sales?
Most small businesses have not embraced, mobile marketing fully.
The big companies only use a tiny potential that marketing through cell phones holds.
When used properly, mobile marketing has the ability to move your business into the big leagues in a very short time.
But one needs to build the right foundation and make the necessary steps to make this happened.
1.
You need to build an opt-in list.
It is absolutely necessary that you build a customer database.
The most acceptable way to do this is to ask your customers to opt in.
Meaning they voluntarily accept to receive marketing messages from you.
You can do this by 'bribing' them.
If you own a restaurant give a free meal, in return request them to fill in your opt-in form.
If you own a retail store, give a 10% discount coupon for everyone who decides to opt in.
This list very important.
It is the one you use to test offers, new products an even customer loyalty.
2.
You need to communicate with your customers regularly.
You should be the only viable solution to the customer's problems.
Your clients need to think about you first before anyone else.
This can happen when you communicate to your clients by pointing out the offers that are ongoing.
By educating them and giving them an advantage in their purchases.
And even better make the communication interactive.
Give customers a chance to text to find out prices of products or any ongoing sales.
3.
Make your advertising irresistible.
When advertising, make offers only a moron can refuse.
Make them so nice that people will see the logic of jumping in immediately.
By the way, there is something called a customer lifetime value.
This is the total amount of profit you expect to make over the period a customer will be with you.
For instance, if you get a one client you eats at your restaurant twice a week for 50 weeks in an year and you make 1 dollar per visit, then you expect the lifetime value to be 100.
Assuming customers only stay with you for just one year.
When making offers, it is important you know the lifetime value so you don't trade on a loss.
4.
Constantly innovate.
Your customer data base needs to remain updated and you should never shy away from technology that makes you easier to reach and provide more relevant information.
Handsets are constantly changing and you need to keep pace.
5.
Test, test and test.
You will never know what offers pull in customers until you test.
You will never appreciate the value of contests till you test.
Test everything and once you get your best customers pullers, stick to them.
Finally...
Mobile marketing is a faster way to spread your word than other mediums.
For one, unlike emails that remain unread for days, 95% of text messages are read within 15 minutes.
And an average person has his or her phone within an arms length.
Interesting?
The big companies only use a tiny potential that marketing through cell phones holds.
When used properly, mobile marketing has the ability to move your business into the big leagues in a very short time.
But one needs to build the right foundation and make the necessary steps to make this happened.
1.
You need to build an opt-in list.
It is absolutely necessary that you build a customer database.
The most acceptable way to do this is to ask your customers to opt in.
Meaning they voluntarily accept to receive marketing messages from you.
You can do this by 'bribing' them.
If you own a restaurant give a free meal, in return request them to fill in your opt-in form.
If you own a retail store, give a 10% discount coupon for everyone who decides to opt in.
This list very important.
It is the one you use to test offers, new products an even customer loyalty.
2.
You need to communicate with your customers regularly.
You should be the only viable solution to the customer's problems.
Your clients need to think about you first before anyone else.
This can happen when you communicate to your clients by pointing out the offers that are ongoing.
By educating them and giving them an advantage in their purchases.
And even better make the communication interactive.
Give customers a chance to text to find out prices of products or any ongoing sales.
3.
Make your advertising irresistible.
When advertising, make offers only a moron can refuse.
Make them so nice that people will see the logic of jumping in immediately.
By the way, there is something called a customer lifetime value.
This is the total amount of profit you expect to make over the period a customer will be with you.
For instance, if you get a one client you eats at your restaurant twice a week for 50 weeks in an year and you make 1 dollar per visit, then you expect the lifetime value to be 100.
Assuming customers only stay with you for just one year.
When making offers, it is important you know the lifetime value so you don't trade on a loss.
4.
Constantly innovate.
Your customer data base needs to remain updated and you should never shy away from technology that makes you easier to reach and provide more relevant information.
Handsets are constantly changing and you need to keep pace.
5.
Test, test and test.
You will never know what offers pull in customers until you test.
You will never appreciate the value of contests till you test.
Test everything and once you get your best customers pullers, stick to them.
Finally...
Mobile marketing is a faster way to spread your word than other mediums.
For one, unlike emails that remain unread for days, 95% of text messages are read within 15 minutes.
And an average person has his or her phone within an arms length.
Interesting?
