Three Tips to Make Your Local Business Tweets Effective
If your local business is new to Twitter, you may be a bit confused about all the tweeting nuances and norms.
However, in order to have effective tweets which reach your desired audience, it's important to ensure you follow a few key practices in composing your tweets.
In fact, just these three tips can help you better reach your target audience on this platform as it continues to increase in popularity and usage.
Share succinctly.
Yes, your local business only has 140 characters in which to share the information which it desires.
Therefore, it's important to learn to "boil down" the message to as few characters as possible.
Further, it's often a great idea to create an interesting teaser for a new blog post or specific posted on your site.
Using this approach, you just have to fit a phrase to capture the reader's attention in 140 characters and then include a link to the item you're promoting.
As a side note, posting to Twitter with a program such as Hootsuite is great because it makes it fast and easy to shorten your links which is essential with only 140 characters to share.
Use hashtags.
In order to make the information you share easy to find as well as brand your tweets, using hashtags on a regular basis is a must.
As your local business is starting out on Twitter, it's beneficial to identify what search terms potential customers might use on the platform.
Conducting a simple search yourself will help to show you what terms appear to be related to similar products, businesses, or services.
Additionally, your local business should determine what words best represent it and are perhaps somewhat unique.
Once you've completed this review, your business will want to regularly use these terms at the end of tweets (with a "#" first of course).
Make your tweets re-tweetable.
One of the truly great aspects of Twitter is the re-tweet.
At its essence, it is someone else sharing about your business to perhaps an entirely new audience.
It's important, however, to make the re-tweeting process as easy as possible for individuals who want to share one of your tweets.
Therefore, it's helpful to leave at least 10 or 15 of those valuable Twitter characters off a tweet so that it is easily sharable.
Failing to take this step may mean the sharer has to shorten the tweet him/herself, and wouldn't you rather determine how to shorten your local business message yourself? Finally, don't be afraid to be a bit personal.
Whether it's you the business owner who's tweeting or one of your employees, it's good to show that there are real people behind the organization.
It makes it easy for potential customers to relate to your business and understand perhaps why they should do business with you.
Further, it's wise to ensure whoever is tweeting for the business uses a "personal voice" and doesn't try to sound like the voice of the business.
If you're looking for more ideas on how to improve your tweeting abilities, check out this local business article.
However, in order to have effective tweets which reach your desired audience, it's important to ensure you follow a few key practices in composing your tweets.
In fact, just these three tips can help you better reach your target audience on this platform as it continues to increase in popularity and usage.
Share succinctly.
Yes, your local business only has 140 characters in which to share the information which it desires.
Therefore, it's important to learn to "boil down" the message to as few characters as possible.
Further, it's often a great idea to create an interesting teaser for a new blog post or specific posted on your site.
Using this approach, you just have to fit a phrase to capture the reader's attention in 140 characters and then include a link to the item you're promoting.
As a side note, posting to Twitter with a program such as Hootsuite is great because it makes it fast and easy to shorten your links which is essential with only 140 characters to share.
Use hashtags.
In order to make the information you share easy to find as well as brand your tweets, using hashtags on a regular basis is a must.
As your local business is starting out on Twitter, it's beneficial to identify what search terms potential customers might use on the platform.
Conducting a simple search yourself will help to show you what terms appear to be related to similar products, businesses, or services.
Additionally, your local business should determine what words best represent it and are perhaps somewhat unique.
Once you've completed this review, your business will want to regularly use these terms at the end of tweets (with a "#" first of course).
Make your tweets re-tweetable.
One of the truly great aspects of Twitter is the re-tweet.
At its essence, it is someone else sharing about your business to perhaps an entirely new audience.
It's important, however, to make the re-tweeting process as easy as possible for individuals who want to share one of your tweets.
Therefore, it's helpful to leave at least 10 or 15 of those valuable Twitter characters off a tweet so that it is easily sharable.
Failing to take this step may mean the sharer has to shorten the tweet him/herself, and wouldn't you rather determine how to shorten your local business message yourself? Finally, don't be afraid to be a bit personal.
Whether it's you the business owner who's tweeting or one of your employees, it's good to show that there are real people behind the organization.
It makes it easy for potential customers to relate to your business and understand perhaps why they should do business with you.
Further, it's wise to ensure whoever is tweeting for the business uses a "personal voice" and doesn't try to sound like the voice of the business.
If you're looking for more ideas on how to improve your tweeting abilities, check out this local business article.
