Are you the Ambassador of Buzz, and member of your Social Media Team? If so, have you created your social media plan of attach? If you are a small business or even a one-person operation, if you use new media in your marketing mix, you want to develop a targeted plan in order to stay focused.
Here is an outline of a successful social media strategic plan using Twitter, Facebook, and LinkedIn: Twitter: 1.
Out of all the social media tools in your arsenal, use Twitter the most to monitor and send tweets that are relevant to your industry and company.
2.
Use different Twitter usernames for different purposes.
For example, one account may be for customer service and another for a specific person named for their position at the company.
Share the "Buzz" about your company internally and externally with my network of followers.
This will give you a more personal touch.
3.
Make sure the business owner or top leadership has a Twitter presence.
Have them respond to people personally as it shows how much they care about the customer following.
4.
Use Twitter to respond to questions or tweets from concerned customers and potential customers.
You will definitely save relationships with this strategy in conversations that were addresses on Twitter.
LinkedIn: 1.
Keep your profile updated on a daily or at least weekly basis.
Update your status as to what you are working on.
2.
Join groups On LinkedIn that are relevant to what you do and post to discussions.
When people reply, those conversations then transition to LinkedIn messaging.
If it is a good connection that turns into e-mails and telephone calls.
3.
Send connection requests to members of each group you belong.
You want to tell them where you are connected and why you wish to connect with them.
Example, "Hello, I'm Dave Hale, and as a trusted member of the XYZ group, I would love to add you to my professional connections.
" Facebook: 1.
Use your Facebook business account to give company updates.
2.
Provide a forum for customers to make suggestions.