What is the Difference Between a Landing Page and a Normal Webpage?
When you are planning your website or a sales campaign, you will need to decide on the most effective way of getting the results you desire.
Will it be a website or a landing page or a combination of both? First, let's look at the differences between the two styles.
What is a webpage? A webpage is another word for a website, or a page within a website.
Typically this will include information about either your product, service or your company.
It will include easy navigation that would invite the visitor to explore more about what you have to offer.
Your goal is to get the visitor to spend time on your website and to learn as much as possible about your products or gather information that they may use to help them solve a problem or need.
What is a Landing Page? While a landing page is indeed a web page, it has a totally different purpose than a normal website.
The focus of this page will have one call to action and nothing else.
Everything on the page will be designed to create a need for the visitor tocomplete the one specific task you desire them to do.
This may be to watch a video, give you their email address, visit an affiliate site or purchase a product.
The page should not have any other option available to the visitor.
There is no navigation on the site with the exception of a link to whatever it is you want them to see or do.
If the call to action is to visit an affiliate site, then that will be the only link on the site, aside from the obligatory privacy policy or terms of use.
Do not put a link back to your main site or any other options on this page.
You are laser targeting your focus on one track and one track only.
The only actions the visitor can take is to either do what you want or leave.
The landing page is a very effective technique for lead generation.
You can offer a free gift on this page in exchange for them filling out your opt-in form to add their email to your mailing list.
If this is your goal, then the focus on the page will be to provide compelling information about that free gift and what the benefits of being on your list will be.
Front and center will be your lead capture form.
These pages are also very effective sales pages.
The entire webpage is dedicated to the benefits of your product, testimonials, features, etc.
Big and bold in the page will be your "buy it now" buttons that will be your call to action.
For both of these types of pages, you can lead the visitor to your main site after they have fulfilled your desired outcome.
This will give them the opportunity to then explore your website.
Whether you choose a webpage or a landing page, you will need to drive traffic to the sites to be effective.
Make sure you have an SEO and traffic strategy in place to get the most benefit from your efforts.
Will it be a website or a landing page or a combination of both? First, let's look at the differences between the two styles.
What is a webpage? A webpage is another word for a website, or a page within a website.
Typically this will include information about either your product, service or your company.
It will include easy navigation that would invite the visitor to explore more about what you have to offer.
Your goal is to get the visitor to spend time on your website and to learn as much as possible about your products or gather information that they may use to help them solve a problem or need.
What is a Landing Page? While a landing page is indeed a web page, it has a totally different purpose than a normal website.
The focus of this page will have one call to action and nothing else.
Everything on the page will be designed to create a need for the visitor tocomplete the one specific task you desire them to do.
This may be to watch a video, give you their email address, visit an affiliate site or purchase a product.
The page should not have any other option available to the visitor.
There is no navigation on the site with the exception of a link to whatever it is you want them to see or do.
If the call to action is to visit an affiliate site, then that will be the only link on the site, aside from the obligatory privacy policy or terms of use.
Do not put a link back to your main site or any other options on this page.
You are laser targeting your focus on one track and one track only.
The only actions the visitor can take is to either do what you want or leave.
The landing page is a very effective technique for lead generation.
You can offer a free gift on this page in exchange for them filling out your opt-in form to add their email to your mailing list.
If this is your goal, then the focus on the page will be to provide compelling information about that free gift and what the benefits of being on your list will be.
Front and center will be your lead capture form.
These pages are also very effective sales pages.
The entire webpage is dedicated to the benefits of your product, testimonials, features, etc.
Big and bold in the page will be your "buy it now" buttons that will be your call to action.
For both of these types of pages, you can lead the visitor to your main site after they have fulfilled your desired outcome.
This will give them the opportunity to then explore your website.
Whether you choose a webpage or a landing page, you will need to drive traffic to the sites to be effective.
Make sure you have an SEO and traffic strategy in place to get the most benefit from your efforts.
