Over the years, based on my experience marketing on the Internet, I find that article marketing is one of the most low cost and effective ways to build credibility and traffic.
Web users find value in articles.
That makes them more likely to trust you and take what you have to offer later, such as subscribing to your list for more insights from you or buy your products.
How could you get the most out of your time in writing articles? Here are a few tips on how to crack out articles real fast: 1.
One idea per article Don't waste other people's time with long and multipurpose articles.
Give them a single idea in one article.
If you start branching to other ideas in the same article, find ways to break it up into two or more articles.
2.
Concise and to the point Short articles are fine if they are suitable for the kind of audience you want to target.
Deliver what you want to say in 250-400 words.
Longer articles are fine but don't sweat it if you can only write about 300 words per article.
Quality matters more than length.
If you have a great idea, people will appreciate if you can save their time too.
That's an added bonus.
3.
Split long articles into two or more I don't recommend that you do this just for the sake of keeping it short.
The rule of thumb is, deliver your article idea as quickly as possible and in as few words as possible, and no longer.
With those said, I recommend against short and lousy articles.
That won't get you so far.
Even if people read, if they can't find value in it, they won't take action and click through to your web site.
Make it short and sweet!