Contests on Social Media to Attract Customers
Social Media contests and sweepstakes that offer attractive prizes can help you attract a number of prospective customers.
As contests are interesting and exciting, most of the participants don't mind sharing their personal and contact information like name, gender, age, email id, phone numbers etc.
This can boost your internet marketing efforts, as the contact information can be used in future, for promoting your products.
Depending on the market you want to target, you can either have social media sweepstakes or contests.
While sweepstakes are open for all and suitable for attracting more number of prospective customers, contests can be used to attract niche markets by having specific criterion for participation.
The next thing you should consider is the purpose of your contest.
A contest can be designed to collect contact details of probable customers, educate them about your product, or research the market.
In all three cases, you can have an entry form that asks basic details like name, address, phone number, email address etc of the customer.
However, the form should always give them an option - whether or not they would like to be contacted in the future.
Also, you should not make it a prerequisite to purchase your product for participation, as it is considered illegal.
To make your contest all the more attractive, choose a prize that is appealing enough to create a buzz about your company on the social media.
Also, remember to post the details of your contest on your business website and various social networking sites like Facebook and twitter to encourage participation.
Make sure to follow the state and the federal laws for holding contests and competition, and pick a winner according to them.
This not only ensures fairness of the contest, but also increases your credibility.
As contests are interesting and exciting, most of the participants don't mind sharing their personal and contact information like name, gender, age, email id, phone numbers etc.
This can boost your internet marketing efforts, as the contact information can be used in future, for promoting your products.
Depending on the market you want to target, you can either have social media sweepstakes or contests.
While sweepstakes are open for all and suitable for attracting more number of prospective customers, contests can be used to attract niche markets by having specific criterion for participation.
The next thing you should consider is the purpose of your contest.
A contest can be designed to collect contact details of probable customers, educate them about your product, or research the market.
In all three cases, you can have an entry form that asks basic details like name, address, phone number, email address etc of the customer.
However, the form should always give them an option - whether or not they would like to be contacted in the future.
Also, you should not make it a prerequisite to purchase your product for participation, as it is considered illegal.
To make your contest all the more attractive, choose a prize that is appealing enough to create a buzz about your company on the social media.
Also, remember to post the details of your contest on your business website and various social networking sites like Facebook and twitter to encourage participation.
Make sure to follow the state and the federal laws for holding contests and competition, and pick a winner according to them.
This not only ensures fairness of the contest, but also increases your credibility.
