So What"s The Value in Twitter for Me? Is It Social Media Squawk?
You gave in, didn't you? You went ahead, set up a twitter account for your business and have been diligently tweeting away with the best of them for the past few months.
You are a little disappointed though because all of the tweeting seems to be doing no good and it's not paying off.
Is all of this just social media squawk or are their returns to be had here for your business? Your followers are stagnant, you seem to be forever chasing your tail and as for the business returns...
well it's just not happening.
All those extra hours spent tweeting just seems to be falling on deaf ears.
So what's really going on here? Why are you being avoided by followers like a squawking bird and not followed like a sweet singing tweeter? Are you like that dreaded bird that just about drove Zooey Deschanel insane in the movie "Failure to Launch.
" Here are just a few reasons why it might the way you are singing your tune or your message is being received.
This is called The 80/20 Rule.
His is basically a recipe to sing by to keep your followers interested and how you can get plenty of new followers.
So let's break it down...
Simple...
post 80% high quality content posted on your twitter feed and stick to 20% promotional marketing for your business.
Have a long hard look at what you are currently doing.
If you find you are tweeting 20/80, your followers will soon get tired of hearing nothing but your business promotions from you and then, they are most likely going to stop following you.
If a potential follower looks at your feed and seeing nothing but "come and see our monthly special" and "come and buy from us", then most likely they will see no value in following you.
We all like high value free tips and information, so make sure you include plenty of this.
Make sure when you tweet, you deliver quality tweets, one's they would want to share and retweet.
Next we have Links and Hashtags.
A good business tweeter adds links and hashtags their tweets because this makes them all the more interesting and interactive.
By adding a link to your tweet, it adds value to your tweet and, you will find that prospects will click on the link, and remember that they received something really great and of high value from your tweet.
They will follow, keep an eye out for your tweets and start looking forward to receiving more information from you.
are a great way to get involved in an establish conversation or start your own! By using hashtags you show that you are engaged in the twitter conversation and that you care about engaging with your followers.
Try the simple things like following hashtags in your business niche and retweet relevant information back to your followers.
Share the love around!!! Make sure that you say Thank You.
When someone retweets one of your tweets or mentions you or your business say Thank You.
It's really important because people want to know you are listening to them, are engaging with them and that you are grateful to them for sharing your content.
The more you interact with your followers, the more returns to your business you will you will receive.
Do not ignore people who respond to your tweets that is, not unless you won't to stay exactly where you are.
Don't be a squawking promoter be an engaging and sweet singing tweeter! Your business is about more than just getting sales and, to get the return on your social media investment you need to start building the relationships with others.
Your alternative may be that your business will be on the receiving end of that big paintball gun Zooey is hanging onto, ready and waiting for that irritating bird.
You are a little disappointed though because all of the tweeting seems to be doing no good and it's not paying off.
Is all of this just social media squawk or are their returns to be had here for your business? Your followers are stagnant, you seem to be forever chasing your tail and as for the business returns...
well it's just not happening.
All those extra hours spent tweeting just seems to be falling on deaf ears.
So what's really going on here? Why are you being avoided by followers like a squawking bird and not followed like a sweet singing tweeter? Are you like that dreaded bird that just about drove Zooey Deschanel insane in the movie "Failure to Launch.
" Here are just a few reasons why it might the way you are singing your tune or your message is being received.
This is called The 80/20 Rule.
His is basically a recipe to sing by to keep your followers interested and how you can get plenty of new followers.
So let's break it down...
Simple...
post 80% high quality content posted on your twitter feed and stick to 20% promotional marketing for your business.
Have a long hard look at what you are currently doing.
If you find you are tweeting 20/80, your followers will soon get tired of hearing nothing but your business promotions from you and then, they are most likely going to stop following you.
If a potential follower looks at your feed and seeing nothing but "come and see our monthly special" and "come and buy from us", then most likely they will see no value in following you.
We all like high value free tips and information, so make sure you include plenty of this.
Make sure when you tweet, you deliver quality tweets, one's they would want to share and retweet.
Next we have Links and Hashtags.
A good business tweeter adds links and hashtags their tweets because this makes them all the more interesting and interactive.
By adding a link to your tweet, it adds value to your tweet and, you will find that prospects will click on the link, and remember that they received something really great and of high value from your tweet.
They will follow, keep an eye out for your tweets and start looking forward to receiving more information from you.
are a great way to get involved in an establish conversation or start your own! By using hashtags you show that you are engaged in the twitter conversation and that you care about engaging with your followers.
Try the simple things like following hashtags in your business niche and retweet relevant information back to your followers.
Share the love around!!! Make sure that you say Thank You.
When someone retweets one of your tweets or mentions you or your business say Thank You.
It's really important because people want to know you are listening to them, are engaging with them and that you are grateful to them for sharing your content.
The more you interact with your followers, the more returns to your business you will you will receive.
Do not ignore people who respond to your tweets that is, not unless you won't to stay exactly where you are.
Don't be a squawking promoter be an engaging and sweet singing tweeter! Your business is about more than just getting sales and, to get the return on your social media investment you need to start building the relationships with others.
Your alternative may be that your business will be on the receiving end of that big paintball gun Zooey is hanging onto, ready and waiting for that irritating bird.
