Search Engine Optimization - Hire a Professional Or DIY?
Remember the early days of search engines, and the confusing proliferation of results they returned? When a search for "farm animals" returned results no seven-year-old could ever use in a school assignment? Back then, search engines relied on a simple algorithm of keyword density, and the first businesses to respond enthusiastically were porn sites.
It was a simple matter to pack a site chock full of invisible HTML words that included hundreds of the most popular search terms, regardless of whether they were relevant to the website.
Porn marketers understood that traffic means sales, and used search engines relentlessly to make sure their links came up on every possible search.
Today's search engines have become far more sophisticated, and earning a primo spot far more difficult.
People want value - from the search engine, as well as from the links they follow.
To Google, staying on top means returning content that best matches the search criteria and offers the most relevant information.
Sophisticated tools first determine primary relevance and then human quality raters follow up.
All to be sure that the links they deem cream of the crop have valuable content, and not just keyword phrases repeated hundreds of times...
the old bait and switch of the early web.
In order to improve search engine market share, web businesses must adapt to the changing market, and that often means meeting constantly shifting requirements.
Currently, to make search engines happy, content should have about 3-4% keyword density and contain content related to the title and to the keywords.
You can also sneak keywords into the HTML, including picture tags, for a little extra punch.
SEO pros know that long tail search phrases are a much better bet than single keywords.
Choosing the right long tail to repeat within your text can help insure that anyone who searches for that specific phrase will bring your site to the top of the search, without investing in expensive AdWord or pay-per-click advertising.
The most important thing a web business can do to build repeat traffic - the bread and butter of any long term marketing plan - is to offer fresh, appealing content and insightful information to visitors.
But in order to build repeat business, you must first attract unique visitors by improving your search engine market share.
Can you do that yourself without hiring an SEO content writer? Yes, you can.
If you have the time to learn what you need to know about search engine optimization, the dedication to keep on top of the changing and diverse demands of the major search engines, plus the professional writing skills to pull it all together, the information is all out on the web for you to find.
Your business depends on it.
It was a simple matter to pack a site chock full of invisible HTML words that included hundreds of the most popular search terms, regardless of whether they were relevant to the website.
Porn marketers understood that traffic means sales, and used search engines relentlessly to make sure their links came up on every possible search.
Today's search engines have become far more sophisticated, and earning a primo spot far more difficult.
People want value - from the search engine, as well as from the links they follow.
To Google, staying on top means returning content that best matches the search criteria and offers the most relevant information.
Sophisticated tools first determine primary relevance and then human quality raters follow up.
All to be sure that the links they deem cream of the crop have valuable content, and not just keyword phrases repeated hundreds of times...
the old bait and switch of the early web.
In order to improve search engine market share, web businesses must adapt to the changing market, and that often means meeting constantly shifting requirements.
Currently, to make search engines happy, content should have about 3-4% keyword density and contain content related to the title and to the keywords.
You can also sneak keywords into the HTML, including picture tags, for a little extra punch.
SEO pros know that long tail search phrases are a much better bet than single keywords.
Choosing the right long tail to repeat within your text can help insure that anyone who searches for that specific phrase will bring your site to the top of the search, without investing in expensive AdWord or pay-per-click advertising.
The most important thing a web business can do to build repeat traffic - the bread and butter of any long term marketing plan - is to offer fresh, appealing content and insightful information to visitors.
But in order to build repeat business, you must first attract unique visitors by improving your search engine market share.
Can you do that yourself without hiring an SEO content writer? Yes, you can.
If you have the time to learn what you need to know about search engine optimization, the dedication to keep on top of the changing and diverse demands of the major search engines, plus the professional writing skills to pull it all together, the information is all out on the web for you to find.
Your business depends on it.
