Email is just downright convenient and cool! At least that is what most everyone thinks and they range from ten years old to upper nineties.
It is because it doesn't matter who you are, where you are or how educated you might be, email works for everyone.
Since it doesn't cost a thing most people have put down their phone, retired the postal service and found a new freedom with a quick email to stay in touch.
It is used in business, personal, medical, dental, corporate and even the educators that teach our children.
Establishing an email marketing campaign only makes sense, because of the mass use and popularity.
Companies, sites, corporations and individuals might as well make use of this great advertising method.
It is no secret that convenience is the biggest advantage of email marketing, but are there others? The answer is yes, there are many advantages and they far outweigh any disadvantages.
In fact, most disadvantages can quickly be corrected with a few minor interventions.
Another huge advantage of email marketing is the fact that marketing attempts such as newsletters, mailers, and other offers can be sent directly, with very little cost.
Now it doesn't cost a dime to send, however someone has to construct those marketing materials, and most do not work for free.
But, the return on investment makes this an affordable way to reach customers, prospects and others.
The fact that emails can be traced through marketing tools is another way to determine whether or not the campaign is working.
These tools allow the sender to see how many messages were returned, opened, forwarded and sometimes how long the reader spent on the email! There is simply no better way to build statistics and improve marketing through the use of email marketing campaigns.