SEO On Page Factors
Optimizing each web page for a specific keyword is something that every webmaster should be doing from the outset, though many don't.
There are many webmasters in fact that use the same keyword meta tags throughout their websites and then they wonder why they can't get to the top for their chosen terms.
There are literally billions of websites on the internet today.
This means competition is fierce so you have to use every tool available to you to your advantage in order to reach the top of results.
The first thing you need to do then is to do a little keyword research for every single page you have on your site.
You'll want to choose your main keyword of course, and then you want to find several related keywords to go along with that.
As you write the content for that given page, be sure to make use of the chosen keywords and phrases throughout the article.
This will get you the best results when the search engines spider the pages of your website and help to ensure that you get good placement.
Many people also don't realize that they have to do things beyond the keyword research and optimization too.
There are many different factors involved in helping your web pages to get good search engine placement including a good backlinking program and good website content among other things.
These things are extremely important to building a good flow of organic traffic to your website.
The more organic traffic you get (from the search engines) then the less money you are likely to have to spend on any advertising.
Organic traffic from the search engines is the best of all traffic, and that's why your keywords are important.
Another thing that most people make the mistake of doing when starting out is directly competing for traffic using the most competitive form of the keyword there is.
Let's take web design as an example.
If you optimize your site for the term web design, you have to compete with about 312,000,000 million other web pages out there using the same term whereas if you would use the term web design company, there are only 183,000,000.
That's still a lot of competition, but that term shows a lot less results than the first one.
Extensive research for the term to look for quality related terms would have found something with even less competition still.
You may very well be thinking that there are not as many searches for the related keyword as the original choice and you would be right, but when you are first starting out optimizing your page for the specific keyword that is less competitive is more likely to get you some sales because at least your site is being FOUND.
As you start building the core business and you begin to get sales on a regular basis, then you can look at hitting some of the more competitive keywords and optimizing your pages for them.
There are many webmasters in fact that use the same keyword meta tags throughout their websites and then they wonder why they can't get to the top for their chosen terms.
There are literally billions of websites on the internet today.
This means competition is fierce so you have to use every tool available to you to your advantage in order to reach the top of results.
The first thing you need to do then is to do a little keyword research for every single page you have on your site.
You'll want to choose your main keyword of course, and then you want to find several related keywords to go along with that.
As you write the content for that given page, be sure to make use of the chosen keywords and phrases throughout the article.
This will get you the best results when the search engines spider the pages of your website and help to ensure that you get good placement.
Many people also don't realize that they have to do things beyond the keyword research and optimization too.
There are many different factors involved in helping your web pages to get good search engine placement including a good backlinking program and good website content among other things.
These things are extremely important to building a good flow of organic traffic to your website.
The more organic traffic you get (from the search engines) then the less money you are likely to have to spend on any advertising.
Organic traffic from the search engines is the best of all traffic, and that's why your keywords are important.
Another thing that most people make the mistake of doing when starting out is directly competing for traffic using the most competitive form of the keyword there is.
Let's take web design as an example.
If you optimize your site for the term web design, you have to compete with about 312,000,000 million other web pages out there using the same term whereas if you would use the term web design company, there are only 183,000,000.
That's still a lot of competition, but that term shows a lot less results than the first one.
Extensive research for the term to look for quality related terms would have found something with even less competition still.
You may very well be thinking that there are not as many searches for the related keyword as the original choice and you would be right, but when you are first starting out optimizing your page for the specific keyword that is less competitive is more likely to get you some sales because at least your site is being FOUND.
As you start building the core business and you begin to get sales on a regular basis, then you can look at hitting some of the more competitive keywords and optimizing your pages for them.
