Installing Christmas Lights - 3 Tips to Starting A Business
Here are 3 good tips you may find useful if you wish to start a Christmas light business: TIP 1: Market yourself early.
In order to capture this time-sensitive workload, you will have to market yourself.
Begin advertising toward the end of October.
Post fliers at Christmas tree stands, on community boards, in supermarkets and leverage the power of the Internet.
Advertise your availability and rates Craig's List.
Ensure that your friends, family and neighbors know you are ready to create a beautiful light display that highlights their home.
TIP 2: Monetize on supplies.
In addition to installation, you may consider purchasing the lights in advance and then charge a mark-up to your customers.
This will mean incurring an up-front expense, but the potential profits far outweigh the early cost.
TIP 3: Up sell your clients.
Profit by promoting yourself and providing excellent service.
Once you are at a customer's home, try to "upgrade" your service by suggesting you install lights in the home's interior or on the Christmas tree.
Show the client how to change between colors and set the various "blinking rates.
" Much like catering a dinner or hiring someone to decorate the interior of a house, your light installation service offers the peace of mind that one job has been handled by a professional in lieu of a homeowner.
Key to your success is the high profit margin your installation business will be able to achieve.
Christmas clearly is a high-spend season, but it also can bring a high amount of stress to a household.
For this reason, people are highly likely to outsource some of the work it takes to celebrate the holidays.
Above all, try to leave a business card so the customer knows to call you next December!
In order to capture this time-sensitive workload, you will have to market yourself.
Begin advertising toward the end of October.
Post fliers at Christmas tree stands, on community boards, in supermarkets and leverage the power of the Internet.
Advertise your availability and rates Craig's List.
Ensure that your friends, family and neighbors know you are ready to create a beautiful light display that highlights their home.
TIP 2: Monetize on supplies.
In addition to installation, you may consider purchasing the lights in advance and then charge a mark-up to your customers.
This will mean incurring an up-front expense, but the potential profits far outweigh the early cost.
TIP 3: Up sell your clients.
Profit by promoting yourself and providing excellent service.
Once you are at a customer's home, try to "upgrade" your service by suggesting you install lights in the home's interior or on the Christmas tree.
Show the client how to change between colors and set the various "blinking rates.
" Much like catering a dinner or hiring someone to decorate the interior of a house, your light installation service offers the peace of mind that one job has been handled by a professional in lieu of a homeowner.
Key to your success is the high profit margin your installation business will be able to achieve.
Christmas clearly is a high-spend season, but it also can bring a high amount of stress to a household.
For this reason, people are highly likely to outsource some of the work it takes to celebrate the holidays.
Above all, try to leave a business card so the customer knows to call you next December!
