Growth

• During the early years, Cadbury expanded his line to include 11 kinds of cocoa and 16 varieties of drinking chocolate. It would be several decades before chocolate was eaten in solid form.
  
  

Royal Patronage

• Cadbury obtained the patronage of Queen Victoria in 1854, which was a high honor.
  
  

New Generation

• Cadbury's sons Richard and George took over the family business in 1860. They continued to expand the business and began to focus on candies.
  
  

Milk Chocolate

• Cadbury introduced its first milk chocolate in 1897.
  
  

Cadbury Eggs

• The Cadbury Egg was introduced in 1923 and quickly became a popular Easter treat.
  
  

Mergers

• Cadbury merged with Schweppes in 1969 and eventually acquired such well-known brands as Canada Dry and Sunkist. Hershey was licensed to manufacture Cadbury chocolate.