Keyword Research - It"s All in the Keywords
Every matured internet marketer does understand that without proper keyword research and strategy no amount of online success can be achieved.
Beginners might think why they should research keywords.
It's healthy inquisitiveness.
You should be knowing how experts research keywords and exactly what they find out out of it.
Utility of keyword research
If you unknowingly target very highly competitive keywords like credit card, mortgage etc chances are you can not get a good spot in search engine result pages.
Because many webmasters/companies have already optimized their site with maximum possible SEO work.
So before you target any keyword you must check out the competitiveness of it.
A good keyword research tool will show you a lot of related words which you might not have thought of.
This is of extreme importance.
This gives you an idea whether you are targeting popular keywords.
Because searchers do not always type the exact terminology or the product name or the exact keyword you want to target.
So you have to give it a thought regarding what people type when they intend to find your product or information you are providing.
Competitiveness and the volume of search reveals the size of the online market associated with the keyword you would be targeting, which will help you in getting more insight regarding where you are.
For publishers who completely depend upon pay per click advertising, there is an option to know the average cost per click (CPC), which is surely a place to find high paying AdSense keywords.
Whether you should chase high paying AdSense words or not,that is another question, but you can find them.
For newbie bloggers and niche bloggers this is very important.
If you target a keyword which is low in competition and high in volume of search, then you are at a good end.
You do not need to do heavy SEO to get your blog or website indexed on sweet spot of SERP.
Just make your blog relevant by implementing on page optimization factors and build some quality links and voila.
When you aspire to become an online publisher, you must know the availability of advertisers for the keyword you would write.
If there are no advertisers, you should drop the word.
Thus keyword research help you decide whether you should be targeting that word or not.
LSI (Latent semantic Indexing) keywords are the related words for your main keyword which you can insert in your article/information to make search engines know the theme of your page and get you indexed well.
So instead of stuffing same keywords repeatedly one should go for LSI keywords for betterment of the article and more traffic for those keywords.
Long tail keywords are low in competition rather than the primary/main one.
Targeting which will help your blog/web pages get indexed easily.
Targeting long tail keywords will never bring enough traffic for you but at the initial stage one can go for long tail keywords to find a corner in search spaces.
And one of the main advantages of researching keywords is to decide whether at all you should go for the keyword or not considering the competitiveness, availability of advertisers, volume of search, and average CPC.
Beginners might think why they should research keywords.
It's healthy inquisitiveness.
You should be knowing how experts research keywords and exactly what they find out out of it.
Utility of keyword research
- Get to know the competitiveness (Strength of Competition) of the keyword you would like to target
- Get to know the words you are missing
- Get to know the size of the market for the keyword
- Can check the average CPC of the keyword
- Can find keywords with low competition and high search volume
- Get to know the availability of advertisers
- Finding LSI keywords for better onpage optimisation
- Finding longtail keywords
- Profitability of the keyword and better PPC campaigns
- Whether you should target the keyword at all or not
- Proper SEO strategy
If you unknowingly target very highly competitive keywords like credit card, mortgage etc chances are you can not get a good spot in search engine result pages.
Because many webmasters/companies have already optimized their site with maximum possible SEO work.
So before you target any keyword you must check out the competitiveness of it.
A good keyword research tool will show you a lot of related words which you might not have thought of.
This is of extreme importance.
This gives you an idea whether you are targeting popular keywords.
Because searchers do not always type the exact terminology or the product name or the exact keyword you want to target.
So you have to give it a thought regarding what people type when they intend to find your product or information you are providing.
Competitiveness and the volume of search reveals the size of the online market associated with the keyword you would be targeting, which will help you in getting more insight regarding where you are.
For publishers who completely depend upon pay per click advertising, there is an option to know the average cost per click (CPC), which is surely a place to find high paying AdSense keywords.
Whether you should chase high paying AdSense words or not,that is another question, but you can find them.
For newbie bloggers and niche bloggers this is very important.
If you target a keyword which is low in competition and high in volume of search, then you are at a good end.
You do not need to do heavy SEO to get your blog or website indexed on sweet spot of SERP.
Just make your blog relevant by implementing on page optimization factors and build some quality links and voila.
When you aspire to become an online publisher, you must know the availability of advertisers for the keyword you would write.
If there are no advertisers, you should drop the word.
Thus keyword research help you decide whether you should be targeting that word or not.
LSI (Latent semantic Indexing) keywords are the related words for your main keyword which you can insert in your article/information to make search engines know the theme of your page and get you indexed well.
So instead of stuffing same keywords repeatedly one should go for LSI keywords for betterment of the article and more traffic for those keywords.
Long tail keywords are low in competition rather than the primary/main one.
Targeting which will help your blog/web pages get indexed easily.
Targeting long tail keywords will never bring enough traffic for you but at the initial stage one can go for long tail keywords to find a corner in search spaces.
And one of the main advantages of researching keywords is to decide whether at all you should go for the keyword or not considering the competitiveness, availability of advertisers, volume of search, and average CPC.
