The Implementation One of the behaviors that suggests a "cover-up" is when you have a website with too many glitzy images and flashing neon fonts.
While it may be a way of attracting attention, it also gives off the aura of intentional distraction, like you don't want someone to notice that the product isn't what it is.
That's why some social networking sites like Facebook have very clean, crisp, profile images with little extraneous hype or cluttered appearances.
This is often referred to as a "professional" appearance and with that moniker comes the suggestion that you are a person of integrity that does an honest business.
So, when you set up your websites, endeavor to portray an honest image versus one of an over-commercialized hyped up sales image that screams "smoke and mirrors.
" The result will be that the people coming to your site will trust you more because you've kept your profile and site clean, crisp, understandable, and thus it triggers the idea that you are a professional, honest, person.
Next, you want to be sure that products you sell are exactly what you say they are and no less.
This goes even for the affiliate offers that you put up.
If you associate with dishonest affiliates that reputation comes back to you and can lose you customers.
So, you want to investigate your sales affiliates and make sure that they are on the up and up.
You should use a redirect page for each affiliate in the event you need to pull an offer because one of your customer complains of dishonest practices.
This way, you can change one redirect page and keep all the links on your website still pointing to that page.
This is the quickest way to keep control of the affiliates you advertise without having to search through each web page in your site for where you've added a particular affiliate link.
And, it keeps your site honest when you can pull bad offers at the first whiff of trouble.