Online, Offline and Face to Face Marketing
To successfully market your business you need to start with a plan, goal or vision.
What do you want to achieve, how will you share your business message, how will you attract customers and how will you continue to build progressive relationships? In business today, marketing generally falls into three categories:
Some people will effectively market their product or service online, while others prefer to meet face to face with people to sell their opportunity.
Perhaps a combination of all three to help you cover all areas of your market place? Whatever works for you is what's important.
Before you embark on your method of marketing you need to consider your USP or Unique Selling Point - what sets you apart from your competitor, what benefit is your product or service i.
e.
how will it make a difference such as save time and money or be more efficient.
One important consideration is that your USP meets with and matches the brand you are establishing, which in turn will build your reputation.
Therefore consistency is key.
Good organisation is a vital element of marketing.
Whatever methods you choose you need to set aside sufficient time, money and effort to make it work.
The more you can share your message either online, offline or face to face, the more times you will put yourself in the face of opportunity.
The most powerful method of marketing is word of mouth.
This is the result of consistent and strategic marketing.
It is the ultimate achievement for business owners to sustain long-term success and business growth.
Talk to successful people and learn how they market their business.
Success breeds success.
Ask for help and work with a marketing company in the initial stages of your developing business.
Trial different marketing approaches to discover what the most effective style is for you and your business.
What do you want to achieve, how will you share your business message, how will you attract customers and how will you continue to build progressive relationships? In business today, marketing generally falls into three categories:
- Online - social media, e shots, e newsletters, blogs, advertising
- Offline - direct mail, brochures, advertising
- Face to face - business networking, PR
Some people will effectively market their product or service online, while others prefer to meet face to face with people to sell their opportunity.
Perhaps a combination of all three to help you cover all areas of your market place? Whatever works for you is what's important.
Before you embark on your method of marketing you need to consider your USP or Unique Selling Point - what sets you apart from your competitor, what benefit is your product or service i.
e.
how will it make a difference such as save time and money or be more efficient.
One important consideration is that your USP meets with and matches the brand you are establishing, which in turn will build your reputation.
Therefore consistency is key.
Good organisation is a vital element of marketing.
Whatever methods you choose you need to set aside sufficient time, money and effort to make it work.
- Set up your business on Twitter and LinkedIn, and then deliver your message as brand you on a regular basis.
- Design and send brochures and direct mail to a prospective customer database, ensuring your deliver your message as brand you and you arrange a timely follow-up.
- Attend a selection of business networking meetings, and deliver brand you on a regular basis.
The more you can share your message either online, offline or face to face, the more times you will put yourself in the face of opportunity.
The most powerful method of marketing is word of mouth.
This is the result of consistent and strategic marketing.
It is the ultimate achievement for business owners to sustain long-term success and business growth.
Talk to successful people and learn how they market their business.
Success breeds success.
Ask for help and work with a marketing company in the initial stages of your developing business.
Trial different marketing approaches to discover what the most effective style is for you and your business.
