Taking It to the Next Level: Video Marketing and MLM Recruiting Systems
As an entrepreneur, you've probably heard a lot about MLM recruiting systems and how you can use different approaches to increase your MLM lead generation. Some marketing gurus use social media marketing approaches, working mostly through Facebook and Twitter. Others prefer blogging and writing MLM marketing articles to share via ezines on the internet. Others stick with email marketing and good old-fashioned word of mouth. One approach, which meshes very well with these other techniques, is video marketing.
Video marketing used to be the kind of advertising that was only available to wealthy, well-established businesses. It required hiring a video crew who would shoot, edit, and produce your advertisement. Once you had your video, you had to buy air time on television to broadcast it. The entire process was highly cost-prohibitive and completely out of reach for fledgling entrepreneurs.
Now, thanks to inexpensive video editing software, webcams, digital video, and free hosting outlets such as YouTube, you can incorporate video marketing at very little expense. Let me tell you why should you give it a try.
1. A Visual Approach Can be Best
It's wise to incorporate a broad spectrum of methods for getting the word out about your company. Many people are visual learners, meaning they absorb information much more clearly if it is presented in a visual format, such as a video. By sharing tips, techniques, and so forth in a video format, you are including everyone—including visual learners—and letting them get the most benefit from the knowledge you are imparting. When combined with other types of media marketing, it's a great way to reach out to a broad client base.
2. Brand Your Company In Your Image
Many marketing gurus have a short, introductory video on their web pages, welcoming new recruits and offering to share more insight once they join the team. Why do they post these videos? It's actually a very savvy marketing technique.
You should strive, as much as possible, to brand your company with your image. If you are following the principles of attraction marketing, you should build your reputation as an expert in your particular field. Associating your image with your company's image, right there on the front page of your website is a powerful way to accomplish this kind of branding. Plus, it's nice for your recruits to see who you are right away—it begins building that all-important bond of trust.
3. Add Variety to Your Recruitment Process
Finally, a little video marketing can add variety to your recruitment process. It takes a lot of dedication to read through endless web pages or marketing guides, but watching a video is more akin to entertainment. The video format is easily engaging and, as mentioned earlier, can put a human face—most importantly, your face—on your company.
There are also many concepts and ideas that are very tedious to explain via the written word, but which come across quite clearly when presented in a video format. A hearty mix of media, including video marketing, is an excellent way to add excitement to your MLM recruiting.
Video marketing used to be the kind of advertising that was only available to wealthy, well-established businesses. It required hiring a video crew who would shoot, edit, and produce your advertisement. Once you had your video, you had to buy air time on television to broadcast it. The entire process was highly cost-prohibitive and completely out of reach for fledgling entrepreneurs.
Now, thanks to inexpensive video editing software, webcams, digital video, and free hosting outlets such as YouTube, you can incorporate video marketing at very little expense. Let me tell you why should you give it a try.
1. A Visual Approach Can be Best
It's wise to incorporate a broad spectrum of methods for getting the word out about your company. Many people are visual learners, meaning they absorb information much more clearly if it is presented in a visual format, such as a video. By sharing tips, techniques, and so forth in a video format, you are including everyone—including visual learners—and letting them get the most benefit from the knowledge you are imparting. When combined with other types of media marketing, it's a great way to reach out to a broad client base.
2. Brand Your Company In Your Image
Many marketing gurus have a short, introductory video on their web pages, welcoming new recruits and offering to share more insight once they join the team. Why do they post these videos? It's actually a very savvy marketing technique.
You should strive, as much as possible, to brand your company with your image. If you are following the principles of attraction marketing, you should build your reputation as an expert in your particular field. Associating your image with your company's image, right there on the front page of your website is a powerful way to accomplish this kind of branding. Plus, it's nice for your recruits to see who you are right away—it begins building that all-important bond of trust.
3. Add Variety to Your Recruitment Process
Finally, a little video marketing can add variety to your recruitment process. It takes a lot of dedication to read through endless web pages or marketing guides, but watching a video is more akin to entertainment. The video format is easily engaging and, as mentioned earlier, can put a human face—most importantly, your face—on your company.
There are also many concepts and ideas that are very tedious to explain via the written word, but which come across quite clearly when presented in a video format. A hearty mix of media, including video marketing, is an excellent way to add excitement to your MLM recruiting.
