Top 10 Mistakes in Choosing a CMS
Content Management System or CMS is a system that allows online marketers to manage website even without the use of HTML coding.
This makes creating, editing and publishing content easier and quicker.
However, some online marketers make mistakes when choosing a CMS.
Here are the top ten content management system mistakes that every online marketer must avoid: 1) Not understanding what your business really needs.
Many marketers make the mistake of buying a CMS without first understanding the real needs of the business.
As a result, the CMS functions do not meet the necessities of the business, and the problem isn't properly addressed.
To prevent this, make sure that you've taken the time to understand the problem of your business and identify the solution to the problem.
2) Not taking the time to study CMS matters.
Before purchasing a CMS, it is important to understand exactly what solution it provides, its features, its advantages for your company along with its weaknesses or disadvantages.
3) Thinking that one CMS is a solution to all problems.
Content management system applications vary depending on the solution it provides.
In fact, there are more than 1,000 different CMS products to choose from.
That is why, extensive research is necessary before purchasing the product.
4) Considering only big CMS providers.
When it comes to purchasing CMS products, most marketers prefer to buy from a big company.
However, it is important to note that buying from a prominent provider doesn't necessarily guarantee that the product will not fail.
Purchasing from a smaller vendor that specializes on a particular CMS product will not only save you money, it also allows you to purchase CMS products that are less complicated and easier to use.
5) Focusing solely on system requirements.
CMS products have different features and requirements.
However, the more important question to consider should be, "does the product provide the solution to the problem at hand?" 6) Over-evaluation of the problem.
Yes, evaluating the problem is important.
However, marketers sometimes tend to over-complicate the real issue.
Sometimes, evaluation may lead to considering more complex and very expensive products when all a business needs is a simple Content Management System.
7) Basing the decision to buy upon the "comply"/"does not comply" response of the vendor.
A simple comply or does not comply response from a vendor is an ineffective way of comparing products and vendors.
A better way to know whether a CMS product is the right one for your business is to ask for more descriptive responses from different vendors.
8) Not considering how the CMS works.
Understanding how to operate the CMS is crucial for the success of a business as well.
It is important to make sure that the system is easily adaptable.
9) Letting the company's IT department exclusively run the system.
IT is easy to leave the management of the new content management system to the IT department of the company.
However, letting the rest of the departments understand the purpose of the CMS would lead to more successful management.
10) Focusing on CMS alone.
CMS is a tool in marketing the business.
However, it is not the sole factor in attaining a business's success.
Don't overlook other areas of the business just because you've implemented a new system.
This makes creating, editing and publishing content easier and quicker.
However, some online marketers make mistakes when choosing a CMS.
Here are the top ten content management system mistakes that every online marketer must avoid: 1) Not understanding what your business really needs.
Many marketers make the mistake of buying a CMS without first understanding the real needs of the business.
As a result, the CMS functions do not meet the necessities of the business, and the problem isn't properly addressed.
To prevent this, make sure that you've taken the time to understand the problem of your business and identify the solution to the problem.
2) Not taking the time to study CMS matters.
Before purchasing a CMS, it is important to understand exactly what solution it provides, its features, its advantages for your company along with its weaknesses or disadvantages.
3) Thinking that one CMS is a solution to all problems.
Content management system applications vary depending on the solution it provides.
In fact, there are more than 1,000 different CMS products to choose from.
That is why, extensive research is necessary before purchasing the product.
4) Considering only big CMS providers.
When it comes to purchasing CMS products, most marketers prefer to buy from a big company.
However, it is important to note that buying from a prominent provider doesn't necessarily guarantee that the product will not fail.
Purchasing from a smaller vendor that specializes on a particular CMS product will not only save you money, it also allows you to purchase CMS products that are less complicated and easier to use.
5) Focusing solely on system requirements.
CMS products have different features and requirements.
However, the more important question to consider should be, "does the product provide the solution to the problem at hand?" 6) Over-evaluation of the problem.
Yes, evaluating the problem is important.
However, marketers sometimes tend to over-complicate the real issue.
Sometimes, evaluation may lead to considering more complex and very expensive products when all a business needs is a simple Content Management System.
7) Basing the decision to buy upon the "comply"/"does not comply" response of the vendor.
A simple comply or does not comply response from a vendor is an ineffective way of comparing products and vendors.
A better way to know whether a CMS product is the right one for your business is to ask for more descriptive responses from different vendors.
8) Not considering how the CMS works.
Understanding how to operate the CMS is crucial for the success of a business as well.
It is important to make sure that the system is easily adaptable.
9) Letting the company's IT department exclusively run the system.
IT is easy to leave the management of the new content management system to the IT department of the company.
However, letting the rest of the departments understand the purpose of the CMS would lead to more successful management.
10) Focusing on CMS alone.
CMS is a tool in marketing the business.
However, it is not the sole factor in attaining a business's success.
Don't overlook other areas of the business just because you've implemented a new system.
