How to Motivate People to Read Your Postcard
Postcards are an intricate piece to any marketing initiative.
They not only provide enough space to explain your top three points, but also give ample room on the back to give a call to action.
In addition to this, due to their size and make-up they are one of the most passed around marketing materials in existence.
This helps push word-of-mouth marketing allowing you to double, triple, or even quadruple your initial outreach efforts.
However, you must first get their attention.
Below is a list of three top tips to ensure your postcard marketing campaign starts on the right foot.
Die Cuts Stand Out - Die cut postcards are one of the most effective ways to get initial attention.
It is what stands out from the ordinary, and allows its unique shape to stand out from the rest.
As a result, try and think of ways to think of ways to get attention that correlate to your industry and the recipient.
For instance, a chiropractor might use a postcard shaped like a spine, an optician an eye, or a dentist a tooth shape.
Relational then Motivational Copy - The copy that you include on your postcard must first relate to the recipient.
Segment your target audience and see what patterns, trends, and relationships they have with each other.
Then try and come up with copy that is relatable to all.
Since people lead with emotions, then logic, this will not only help personify your brand, but also open the door to give a clear call to action.
Intriguing Imagery - Obviously a postcard must be more than text.
So try and work with a graphic designer that exhibits your brand in the best way possible.
Try having images that the reader would not normally see.
Tasteful and unique artwork give instant attraction, and also set a tone for the postcard.
Postcards are one of the oldest forms of marketing for a reason.
So use these tips try and come up with innovative ways to give a fresh look on your postcards.
This will not only help your business, but also revitalize your brand as something relevant and current.
They not only provide enough space to explain your top three points, but also give ample room on the back to give a call to action.
In addition to this, due to their size and make-up they are one of the most passed around marketing materials in existence.
This helps push word-of-mouth marketing allowing you to double, triple, or even quadruple your initial outreach efforts.
However, you must first get their attention.
Below is a list of three top tips to ensure your postcard marketing campaign starts on the right foot.
Die Cuts Stand Out - Die cut postcards are one of the most effective ways to get initial attention.
It is what stands out from the ordinary, and allows its unique shape to stand out from the rest.
As a result, try and think of ways to think of ways to get attention that correlate to your industry and the recipient.
For instance, a chiropractor might use a postcard shaped like a spine, an optician an eye, or a dentist a tooth shape.
Relational then Motivational Copy - The copy that you include on your postcard must first relate to the recipient.
Segment your target audience and see what patterns, trends, and relationships they have with each other.
Then try and come up with copy that is relatable to all.
Since people lead with emotions, then logic, this will not only help personify your brand, but also open the door to give a clear call to action.
Intriguing Imagery - Obviously a postcard must be more than text.
So try and work with a graphic designer that exhibits your brand in the best way possible.
Try having images that the reader would not normally see.
Tasteful and unique artwork give instant attraction, and also set a tone for the postcard.
Postcards are one of the oldest forms of marketing for a reason.
So use these tips try and come up with innovative ways to give a fresh look on your postcards.
This will not only help your business, but also revitalize your brand as something relevant and current.
