Business & Finance Social Media

Using Twitter to Get Targeted Traffic

Twitter is the new kid on the web 2.
0 block.
It is a micro blogging service that has gained enough popularity that even big corporations are using it.
Even small businesses aren't behind as they use it to grow and enhance their online business.
If you haven't even considered using Twitter to your advantage, you have to be out in space.
Not sure what Twitter is? Twitter is described as a micro blogging website that will allow you to build a base of people following you and keeping in touch through updating.
Each update is only a few short sentences, or one sentence, that's limited to 140 characters.
However, this limit is enough to convey a strong marketing message.
When you have more to info, you can always copy your URL inside the body of your text.
If you are marketing a product or service, simply provide your URL along with a brief description of what it is that you have to offer.
This just goes on to show, how powerful Twitter is as a marketing tool.
This article focuses on ways to use Twitter to generate targeted traffic, full of people who are truly interested in what you have to offer.
The first thing you need to do is sign up for a free Twitter account.
This process is simple and does not take much time.
Having your own website is not a requirement to sign up.
All you need to do is pick a username and your account is ready.
After you have your account is activated you'll be able to invite other people, prospects or potential customers, to start following you.
This is nothing but a promotion where you ask them to follow you, that's all.
You need to leave out any information about your products or services when you are inviting people to follow you.
A good way to start is to go through your address book and find existing contacts/customers on who use Twitter.
You can then send them an email telling they why and how they should follow you on Twitter.
You'll probably find out that a lot of your current contacts are already on Twitter and there's no need for them to sign up.
Slow and steady, you will build a substantial number of followers to your account.
It is vital that you view your followers as priceless and take good care of them.
This is how you should do this.
You should make special offers to them regularly, and also provide them with beneficial and useful information.
For example, you can set up "Only For You On Twitter" kinds of advertising, and offer special deals to your customers.
You offer a limit of discount coupons for just the people that follow you.
This would be an excellent way of having people refer others to following you on Twitter as they want to be able to take advantage of the discount offer.
The real secret to get effective traffic with Twitter is to keep growing your follower base.
This can be accomplished by marketing your account externally as well.
You can promote your Twitter page on your website or blog, encouraging your visitors to join your follower list.
The more followers you have, the more people you will get to respond to your promotions.
Remember, though, you do need to build loyal customers, not just individuals checking out your page and then moving on.
This is the mistake many marketers make and end up having a cold list that doesn't respond.
Therefore, save your friends list specifically for actual customers who are serious about your product.
If you follow the steps presented here, your traffic will increase and your sales will climb.


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